Location data is a very powerful tool to enhance your mobile app campaigns. It can easily generate very valuable insights about your app users and help you improve app user experience and engagement. So if you want to find our ways to use location data in your campaigns, keep on reading.
Targeting app users based on just their proximity to places isn’t going to be enough to significantly increase app user engagement. It’s always important to adopt your interactions with app users to their real-time context.
There are a lot of speculations going around geofencing – it’s capabilities and limitations, for example whether it drains the phone battery and so forth. We’ve decided to shed some light on this matter and once and for all put a stop to all of the confusions. So read on to find out what are the 7 common geofencing myths.
Spoiler alert – they can. Geofencing and beacons are both technologies that can be used for location based targeting and can complement each other. However, it is important to understand the similarities of and the differences between these technologies to be able to make the best use of them. Read on to find out what they are and what’s the right way to enhance your mobile marketing with geofencing and beacons.
Our dashboard has undergone quite some changes this sprint; we have been busy building a new home screen on our dashboard! We now also support a bulk geofence upload, which allows you to easily download a template if you want to import a lot of geofences or beacons. Our dashboard also has received a lot of minor changes, like improved placeholders and clearer segmentation property names. Read all about it down below.
Another finished sprint, another dashboard release! We’ve made lots of improvements, as well as introduced new features, such as analytics per geolocation and automatically expanding or collapsing advanced settings. Read all about it down below.
Today we are announcing a dashboard update; lots of minor improvements, such as more intuitive reminders and pagination in dashboard, all aimed at making your experience with our product as good as it can be! We’ve also done a lot of updates to our documentation, so its even easier to find out how to use us! Read all about it down below.
A lot of app functionalities can run in the background. However, nowadays mobile devices still come with a limited amount of RAM. The working memory has to be shared with the operating system and other apps running on the device. Mobile devices also come with relatively small batteries. Performing actions in the background may reduce the battery time of these devices and could cause your app to look bad, because it shows up high in the list of battery consuming apps. So, when you run in the background, managing resources is important. This post will show you how to manage resources for background processes in iOS.
A new sprint finished, which resulted in a dashboard and plugin release! We’ve been taking steps in deprecating single notifications, we’ve done some improvements and bug fixes for our plugin, and we’ve improved our API documentation with regard to the statistics. Read all about it in these release notes.
So you want to create a geofencing campaign, but you’re not sure where to start. Here are some tips on where to put your geofence and why…