Create real-world customer journeys by unlocking location data
Every day, mobile-first companies are using customer location to latch onto new data-driven opportunities, and take experiences to the next level of relevance.
It’s time to deepen your dataset by segmenting based on real-world parameters:
Customers are taking greater control of their own movements than ever.
Using apps, our customers are improving and augmenting their real-world journeys & experiences.
They want to do this without clutter or compromise: experiences should be given greater focus, to avoid businesses sinking further into the rabbit-hole of banner blindness, and even further into the graveyard of uninstalls.
Use real-world insights to boost retention
20% of customers churn in 30 seconds – and businesses are running out of ways to keep their attention. How can you build a sustainable strategy for customer loyalty in a world of constant change? Save and scroll through our real-world retention infographic:
- Why differentiating with customer data is no longer a nice-to-have
- How to leverage real-world insights, like location and timing
- Turning the right place & time into a targeting and customer retention plan
How can you exceed your customer’s expectations by keeping up with them?
Marketing personalization on a first-name basis won’t work as a strategy anymore. We know this. But what happens when personalization based on digital touchpoints won’t cut it either? First-touch, last-touch, clicks, likes and taps aren’t enough to be able to understand your customer’s telling behaviors, and act on them accordingly.
What does deepening datasets and segmentation with real-world actually mean? It means: turning the promise of personalization from an approximation into a full field of vision – bringing offline customer interactions back again, and bridging them with digital to create new streams of value.
Location-data: a low-threshold, high-value way to your customer’s heart.
By connecting the right person with the right place and time, you can reach customers at captive moments which are really worthy of their attention, so you don’t waste precious opportunities.
This creates a cycle of real-world insights and experiences which validate online-behavioral assumptions and sharpen up your best-guesses about a customer’s characteristics and preferences.
In a world where every business has big ideas about even bigger data and digitally-trained Artificial Intelligence, location data can create the difference between blending in and standing out – whatever level of data-driven maturity your organization is at currently.