Product

Geotargeting is a powerful way to reach the right people, at the right time, in the right location. When implemented properly, it lets you create personalised ads and content based on a user’s geographical location. This means you can resonate with each of your consumers, no matter where they are. With the ever-increasing number of […]

Geocoding is a vital part of location data. It converts addresses and points of interest into geographical coordinates that can be pinpointed on a map. It can be used for many things such as verifying address data, mapping delivery routes or creating location-based apps. Any app on your phone that identifies your location is probably […]

OpenStreetMap is a digital database of the world. Also known as OSM, it’s the go-to resource for mapping, providing free geospatial data for anyone to use or contribute to. But while many businesses use OpenStreetMap to get POI location data for their apps, it isn’t always the best solution. Ready to find out more? In […]

Address autocomplete is a vital tool to help you capture accurate data on your online address forms. It provides your users with fast, real-time address results as they type. Not only does it get your customers through checkout quickly and efficiently, but it can help to eliminate costly errors, improve delivery times and increase your […]

Whether you’re a small business or a big brand, geofencing is a powerful and cost-effective tool to help you nail location-based marketing. And with the number of smartphone users forecast to reach 7,690 million in 2027, now is the time to get started if you haven’t already. But what is geofencing? What’s it used for? […]

Building your own geofences might seem like an easy task, but it’s important to understand the many challenges involved. While it’s possible for developers and product owners to set up geofencing in their apps, many companies come to the best geofencing software providers such as PlotProjects to complete the process. In this article we’ll discuss: […]

The sales are upon us meaning that shoppers will want to head out and bag a bargain. Many major retailers are offering big discounts so you’ll want to snap them up before they’re gone. And with the cost of living continuing to rise, there’s no better time than now to shop around town. If you’re […]

With inflation rising to record levels, many of us are looking to do Christmas on a budget for 2022. And with the festivities just weeks away, it’s definitely time to start planning. Whether you’re looking for budgeting tips to help you save money, apps for finding festive deals, or even the best cheap but thoughtful […]

Black Friday is set to be the biggest shopping event of the year, bringing with it plenty of cheap deals both online and on the high street. And with shoppers keen to get the best deals, this year is set to be better than ever. If you want to make the most of this year’s […]

November is here and the countdown has begun for the biggest shopping event of the year. With just a few weeks to go, it’s time to get prepared with the best Black Friday shopping apps. These top picks can help with everything from finding the best deals, to getting cashback, freebies and location-based discounts. Many […]

Beacon technology is nothing new. It has come a long way since 2013, when Apple first introduced iBeacon technology. Today, smart bluetooth beacons are used in many industries around the world – and demand is rising to record levels.  According to a new research report, the global smart beacon market generated more than $3 billion […]

Looking for the the best geofencing SDK in 2022? Then look no further. Whether you are a small business or a large enterprise, an accurate location plugin is a cost-effective and powerful tool to implement in your apps. But choosing the right solution can make a big difference to the success of your campaigns. Hailed […]