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With the cost of living soaring, many motorists are looking for new ways to save. Thankfully, these gas saving apps will help take the edge off at the pumps. So if you’re looking for ways to save on fuel in 2023, this guide will make your life a whole lot easier. Read on to find […]

There are more than 6 billion smartphone users in the world. And that number is forecast to keep growing. It’s no wonder then that location-based marketing has become an important tactic for businesses to engage mobile users.  But what exactly is it? And how can it help your marketing and advertising efforts in 2023? These […]

Thinking about what you should do for Valentine’s Day 2023? If you’re not prepared then you’re in the right place! Whether you’re planning a romantic adventure or a cosy night in, these Valentine’s Day apps and ideas will help you arrange the perfect celebration. Powered by clever location-based technology, these apps make it a breeze […]

Reverse geocoding is a way to convert latitude and longitude coordinates to addresses. It’s the opposite of geocoding which lets you find latitude and longitude by address. All kinds of companies use reverse geocoding to find accurate address data for things like delivery updates, location-based advertising, or as part of an address verification solution. Want […]

Geotargeting advertising is a powerful way to reach the right people, at the right time, in the right location. When implemented properly, it lets you create personalised ads and content based on a user’s geographical location. This means you can resonate with each of your consumers, no matter where they are. With the ever-increasing number […]

Geocoding is a vital part of location data. It converts addresses and points of interest into geographical coordinates that can be pinpointed on a map. It can be used for many things such as verifying address data, mapping delivery routes or creating location-based apps. Any app on your phone that identifies your location is probably […]

OpenStreetMap is a digital database of the world. Also known as OSM, it’s the go-to resource for mapping, providing free geospatial data for anyone to use or contribute to. But while many businesses use OpenStreetMap to get POI location data for their apps, it isn’t always the best solution. Ready to find out more? In […]

Address autocomplete is a vital tool to help you capture accurate data on your online address forms. It provides your users with fast, real-time address results as they type. Not only does it get your customers through checkout quickly and efficiently, but it can help to eliminate costly errors, improve delivery times and increase your […]

Whether you’re a small business or a big brand, geofencing is a powerful and cost-effective tool to help you nail location-based marketing. And with the number of smartphone users forecast to reach 7,690 million in 2027, now is the time to get started if you haven’t already. But what is geofencing? What’s it used for? […]

Building your own geofences might seem like an easy task, but it’s important to understand the many challenges involved. While it’s possible for developers and product owners to set up geofencing in their apps, many companies come to the best geofencing software providers such as PlotProjects to complete the process. In this article we’ll discuss: […]

The sales are upon us meaning that shoppers will want to head out and bag a bargain. Many major retailers are offering big discounts so you’ll want to snap them up before they’re gone. And with the cost of living continuing to rise, there’s no better time than now to shop around town. If you’re […]

With inflation rising to record levels, many of us are looking to do Christmas on a budget for 2022. And with the festivities just weeks away, it’s definitely time to start planning. Whether you’re looking for budgeting tips to help you save money, apps for finding festive deals, or even the best cheap but thoughtful […]