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Customers love receiving discounts. But creating a traditional loyalty rewards program can be complex and expensive. That’s where card-linked offers come in. Using special card-linking technology, you can target customers with digital discounts and loyalty rewards that are automatically redeemed when they make a purchase with their payment card. The best part? It’s quick and […]

The summer sales are upon us meaning that shoppers will want to head out and bag a bargain. Many major retailers are offering big discounts so you’ll want to snap them up before they’re gone. And with the cost of living continuing to rise, there’s no better time than now to shop around town. If […]

With fuel prices soaring, many motorists are looking for new ways to save. Thankfully, there are some great gas apps to help take the edge off. So if you’re looking for ways to save money on gas in 2022, this guide will make your life a whole lot easier. Read on to find out about […]

Smart home apps are an efficient and convenient way to control your home. But did you know you can control them by simply using your location? You might not have heard of geofences, but they can be easily set up in your smart home apps and could help you save hundreds on your energy bills. […]

We’ve been featured on De Barometer TV! Tune in below to see our latest video. See behind the scenes and discover how our industry-leading geofencing platform can help you build better apps by bringing the physical world into the digital one! Meet the team and discover how our plugin can help you engage and delight […]

Adding location technology in your app is a powerful marketing tool. But which solution should you choose? While there are many geofencing companies out there, some are much better than others. This feature-by-feature comparison will show you why PlotProjects in the best alternative to Radar io geofencing Radar geofencing – what is the best Radar […]

Looking for the the best geofencing platforms? Then look no further. Whether you are a small business or a large enterprise, an accurate location plugin is a cost-effective and powerful tool to implement in your apps. But choosing the right solution can make a big difference to the success of your campaigns. Hailed as the […]

Building your own geofences might seem like an easy task, but it’s important to understand the many challenges involved. While it’s possible for developers and product owners to set up geofencing in their apps, many companies come to the best geofencing software providers such as PlotProjects to complete the process. In this article we’ll discuss: […]

Beacon technology is nothing new. It has come a long way since 2013, when Apple first introduced iBeacon technology. Today, smart bluetooth beacons are used in many industries around the world – and demand is rising to record levels.  According to a new research report, the global smart beacons market generated more than $3 billion […]

Whether you’re a small business or a big brand, geofencing is a powerful and cost-effective tool to help you nail location-based marketing. And with the number of smartphone users forecast to reach 7,690 million in 2027, now is the time to get started if you haven’t already. But what exactly is geofencing? What’s it used […]

There are more than 6 billion smartphone users in the world. And that number is forecast to keep growing. It’s no wonder then that Location-based marketing has become an important tactic for businesses to engage mobile users.  But what exactly is it? And how can it help your marketing and advertising efforts? These real-world examples […]

Using Bluetooth beacons in retail is a fast, low-investment way to connect with your in-store customers. Not only does it enable you to engage with the right people at the right time, but proximity beacons can provide valuable customer insights to help you refine your marketing campaigns. More than 70% of shoppers say Bluetooth beacon-triggered […]