Marketer

Plot projects (Plotprojects.com) offers help with location data in Corona Crisis

The world is battling against COVID-19. After China, Europe is now dealing with the worst phase of the crisis with many people being infected and everyone else being forced to stay home. The US and the rest of the world are following. China, Singapore and South Korea have shown that the use of mobile technology […]

25 November 2019

How to convince your app users to opt-in for Location Permissions on iOS 13

17 September 2019

Winning back your inactive app users through geo-conquesting

Introducing… your POI database powered by Facebook Places

iOS13 Location Opt-in: Your Questions Answered

3 ways to improve customer experience with location-based notifications

8 types of audiences only offline data can uncover

You cannot read the minds of customers, but understanding their habits and behaviors is the next best thing. Tracing users’ digital steps is one thing, but to grasp the complete picture and anticipate what is likely to make them tick and stick, you need to take a look at real-life patterns. Offline data, consented to […]

Unlocking secret audiences; the power of location data

Reduce the consumer cognitive load; become a no-brainer

In a world of information overload and ever growing pool of available options, how can one make sure to obtain, and to maintain, a profitable piece of the market share? The competitive advantage isn’t even given to the one with the best product, or the most user friendly interface, because no one will notice that […]

16 January 2019

3 Most Effective Customer Moments to Engage

The ever-changing marketing landscape is sure to keep all marketers on their toes. In 2018, the exponential growth of users shifting en masse from desktop to mobile has hit another high. With over 50% of internet usage coming from mobile devices, the mobile marketing game is in full swing. In order to compete, you must […]

26 November 2018

Mixpanel & Plot Projects partner to help supercharge user insights with context

Building onto Mixpanel’s deep behavioral analytics solution, Plot Projects now adds a layer of real-world context to help mobile apps and businesses better understand user interactions, and reach out at the most impactful moment. Plot Projects’ integration within Mixpanel means going a step beyond building audiences based on people’s online behavior and preferences, powering them […]

23 October 2018

NEW Product Updates: Audiences, Integrations, Android 3X & More

How do you learn more about your customers? By understanding their real-world habits. Our new suite of product features and functionalities help mobile leaders uncover offline movements and behaviors, create captive audiences, and make your content move with them: + Create more seamless, contextual experiences across every touchpoint + Then trigger passive bystanders to take […]