Marketer

With Easter 2023 just around the corner, these mobile apps will give you all the inspiration you need for a memorable celebration. Whether you’re heading out on an Easter shopping spree, planning an Easter feast or some looking for fun and games for the whole family, this article will help you arrange the perfect day. […]

With the cost of living soaring, many motorists are looking for new ways to save. Thankfully, these gas saving apps will help take the edge off at the pumps. So if you’re looking for ways to save on fuel in 2023, this guide will make your life a whole lot easier. Read on to find […]

Geofencing marketing is a powerful way for businesses to engage their mobile users. And with this year’s sales set to be one of the biggest ever, retailers will want to take their campaigns to the next level for 2023. These tips will give you a better understanding of what geofencing marketing is and how you […]

There are more than 6 billion smartphone users in the world. And that number is forecast to keep growing. It’s no wonder then that location-based marketing has become an important tactic for businesses to engage mobile users.  But what exactly is it? And how can it help your marketing and advertising efforts in 2023? These […]

Location-based marketing is a powerful and cost effective tool. But what exactly is meant by location based marketing? And how can you use this powerful mobile marketing strategy to help you boost sales in 2023? It is important to understand its ins and outs in order to decide if that’s something for your business. We’ve […]

As of 2023, the cost of living is skyrocketing, leaving many households looking for ways to save. But budgeting can easily fall by the wayside if you don’t have a plan. Need help getting your personal finances under control? Budgeting apps might be just what you need.  There are so many options to choose from, […]

Whether you’re a small business or a big brand, geofencing is a powerful and cost-effective tool to help you nail location-based marketing. And with the number of smartphone users forecast to reach 7,690 million in 2027, now is the time to get started if you haven’t already. But what is geofencing? What’s it used for? […]

Building your own geofences might seem like an easy task, but it’s important to understand the many challenges involved. While it’s possible for developers and product owners to set up geofencing in their apps, many companies come to the best geofencing software providers such as PlotProjects to complete the process. In this article we’ll discuss: […]

Do you want to promote your business to customers in your local area? Then hyperlocal marketing is the way to go. Optimising your business for local or ‘near me’ searches is vital to increase your online presence, engage nearby customers and boost your in-store sales. But what exactly is hyperlocal marketing? Why is it important? […]

Points of interest and POI data have become big buzzwords in recent years. Gone are the days of flicking through a telephone directory to find local amenities. In today’s world, people want to know what interesting places are nearby, where they’re located and how to get to them – all via their smartphone. But what […]

With inflation rising to record levels, many of us are looking to do Christmas on a budget for 2022. And with the festivities just weeks away, it’s definitely time to start planning. Whether you’re looking for budgeting tips to help you save money, apps for finding festive deals, or even the best cheap but thoughtful […]

Beacon technology is nothing new. It has come a long way since 2013, when Apple first introduced iBeacon technology. Today, smart bluetooth beacons are used in many industries around the world – and demand is rising to record levels.  According to a new research report, the global smart beacon market generated more than $3 billion […]