Marketer

Adding location technology in your app is a powerful marketing tool. But which solution should you choose? While there are many geofencing companies out there, some are much better than others. This feature-by-feature comparison will show you why PlotProjects in the best alternative to Radar io geofencing Radar geofencing – what is the best Radar […]

Looking for the the best geofencing platforms? Then look no further. Whether you are a small business or a large enterprise, an accurate location plugin is a cost-effective and powerful tool to implement in your apps. But choosing the right solution can make a big difference to the success of your campaigns. Hailed as the […]

Building your own geofences might seem like an easy task, but it’s important to understand the many challenges involved. While it’s possible for developers and product owners to set up geofencing in their apps, many companies come to the best geofencing software providers such as PlotProjects to complete the process. In this article we’ll discuss: […]

Beacon technology is nothing new. It has come a long way since 2013, when Apple first introduced iBeacon technology. Today, smart bluetooth beacons are used in many industries around the world – and demand is rising to record levels.  According to a new research report, the global smart beacons market generated more than $3 billion […]

Whether you’re a small business or a big brand, geofencing is a powerful and cost-effective tool to help you nail location-based marketing. And with the number of smartphone users forecast to reach 7,690 million in 2027, now is the time to get started if you haven’t already. But what exactly is geofencing? What’s it used […]

There are more than 6 billion smartphone users in the world. And that number is forecast to keep growing. It’s no wonder then that Location-based marketing has become an important tactic for businesses to engage mobile users.  But what exactly is it? And how can it help your marketing and advertising efforts? These real-world examples […]

Using Bluetooth beacons in retail is a fast, low-investment way to connect with your in-store customers. Not only does it enable you to engage with the right people at the right time, but proximity beacons can provide valuable customer insights to help you refine your marketing campaigns. More than 70% of shoppers say Bluetooth beacon-triggered […]

Summer shopping with couldn’t be easier with reebee app. Check out these top tips from reebee, Canada’s top shopping platform that makes it easy to stay organized and save money on clothing, groceries and all of your summer holiday shopping. Shop online or download the free reebee app and you can start making some serious […]

Location-based marketing is a powerful and cost effective tool. But what exactly is meant by location based marketing? And how can you use this powerful mobile marketing strategy to help you boost sales in 2022? It is important to understand its ins and outs in order to decide if that’s something for your business. We’ve […]

On 26th April 2021, Apple released the latest version of its operating system, iOS 14.5. It came with a bunch of new updates including a big new privacy framework called App Tracking Transparency (ATT). From now on, all devices running on iOS 14.5 will require mobile app publishers to ask for user permission for tracking […]

With fuel prices soaring, many motorists are looking for new ways to save. Thankfully, there are some great gas cashback apps and fuel rewards programs to help take the edge off. So if you want to start saving money at the pumps in 2022, this guide will make your life a whole lot easier. Read […]

Finding the right marketing strategy for your business is a difficult decision. A successful marketing strategy is not only one that helps you grow rapidly but also opens new doors and opportunities. The location-based advertising market is projected to grow by over $80 billion between 2021 and 2025.  The fast growth can be attributed to the […]