Marketer

Points of interest and POI data have become big buzzwords in recent years. Gone are the days of flicking through a telephone directory to find local amenities. In today’s world, people want to know what interesting places are nearby, where they’re located and how to get to them – all via their smartphone. But what […]

With inflation rising to record levels, many of us are looking to do Christmas on a budget for 2022. And with the festivities just weeks away, it’s definitely time to start planning. Whether you’re looking for budgeting tips to help you save money, apps for finding festive deals, or even the best cheap but thoughtful […]

Do you want to promote your business to customers in your local area? Then hyperlocal marketing is the way to go. Optimising your business for local or ‘near me’ searches is vital to increase your online presence, engage nearby customers and boost your in-store sales. But what exactly is hyperlocal marketing? Why is it important? […]

Whether you’re a small business or a big brand, geofencing is a powerful and cost-effective tool to help you nail location-based marketing. And with the number of smartphone users forecast to reach 7,690 million in 2027, now is the time to get started if you haven’t already. But what is geofencing? What’s it used for? […]

Beacon technology is nothing new. It has come a long way since 2013, when Apple first introduced iBeacon technology. Today, smart bluetooth beacons are used in many industries around the world – and demand is rising to record levels.  According to a new research report, the global smart beacon market generated more than $3 billion […]

Looking for the the best geofencing SDK in 2022? Then look no further. Whether you are a small business or a large enterprise, an accurate location plugin is a cost-effective and powerful tool to implement in your apps. But choosing the right solution can make a big difference to the success of your campaigns. Hailed […]

With the cost of living soaring, many motorists are looking for new ways to save. Thankfully, these gas saving apps will help take the edge off at the pumps. So if you’re looking for ways to save on fuel in 2022, this guide will make your life a whole lot easier. Read on to find […]

Adding location technology in your app is a powerful marketing tool. But which solution should you choose? While there are many geofencing companies out there, some are much better than others. This feature-by-feature comparison will show you why PlotProjects in the best alternative to Radar io geofencing Radar geofencing – what is the best Radar […]

Building your own geofences might seem like an easy task, but it’s important to understand the many challenges involved. While it’s possible for developers and product owners to set up geofencing in their apps, many companies come to the best geofencing software providers such as PlotProjects to complete the process. In this article we’ll discuss: […]

There are more than 6 billion smartphone users in the world. And that number is forecast to keep growing. It’s no wonder then that Location-based marketing has become an important tactic for businesses to engage mobile users.  But what exactly is it? And how can it help your marketing and advertising efforts? These real-world examples […]

Using Bluetooth beacons in retail is a fast, low-investment way to connect with your in-store customers. Not only does it enable you to engage with the right people at the right time, but proximity beacons can provide valuable customer insights to help you refine your marketing campaigns. More than 70% of shoppers say Bluetooth beacon-triggered […]

Summer shopping with couldn’t be easier with reebee app. Check out these top tips from reebee, Canada’s top shopping platform that makes it easy to stay organized and save money on clothing, groceries and all of your summer holiday shopping. Shop online or download the free reebee app and you can start making some serious […]