As keyholders to online-offline conversion, mobile marketers are stuck between two danger zones. Tread too carefully and get lost in the noise of content, eventually losing valuable footfall. Stand out…
Moments of attention for marketing are simultaneously a scarce and abundant resource. Mobile businesses know that people use their phones for around a third of their waking life, but we’ve…
Here we are again, ready to reveal more SDK updates and improvements for both Android and, especially, iOS. In the last few months we’ve been working on the new major…
You cannot read the minds of customers, but understanding their habits and behaviors is the next best thing. Tracing users’ digital steps is one thing, but to grasp the complete…
The world is becoming increasingly data-driven. It isn’t just a buzzword as data is being obsessively collected, processed, stored, sold, bought, as the new currency of the digital space. Why?…
Other than improving our product in various ways, we also try to keep up with the latest trends in the frameworks realm. Thanks to this aforementioned effort, we’re happy to…
In a world of information overload and ever growing pool of available options, how can one make sure to obtain, and to maintain, a profitable piece of the market share?…
As the first month of the year reaches its end, our team focused on releasing new cool features for our Android SDK. We’ve also worked a lot on improving our…
The ever-changing marketing landscape is sure to keep all marketers on their toes. In 2018, the exponential growth of users shifting en masse from desktop to mobile has hit another…
As the end of the year approaches, in this month of December, we strive to provide the best product as we did all year round. More specifically, this past couple…