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Organizing events is all about creating a memorable experience for attendees, whether it is a conference, a festival or even a baseball game. Book inspiring speakers, exciting acts, build an app… you’ve got this down. But in an increasingly digital world, what can you do to make it just that much more special? Geofencing and beacons give you tools to give app users a standout experience when attending your event. Here’s a few ways you can be contextual, innovative, and fun!

Coming out in (most probably) September 2017, iOS11 brings out some major changes to how mobile apps need to ask for access to user’s location data. If you are an…

Whether you are a beginner in the world of mobile marketing and wondering “what is geofencing ?”, heard about it at some conference and want to read up on it, or already using it and just looking for some inspiration, this article will be helpful to you.

What is location based marketing, you wonder? It is important to understand its ins and outs in order to decide if that's something for your business. We’ve put together a list…

Most featured use cases out there present brick-and-mortar or mobile-first types of companies and their use of location marketing, but is location-based technology reserved to certain industries? Nope. Even your…

Struggling to engage your app users? It’s difficult to stand out and get your message noticed in the crowd 😳  Well, struggle no more, be Emojional!