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Featured whitepaper: the new model for customer retention
How can you use real-world data to take retention rates to the next level? With leading loyalty app Beblue, we show you how to use right moment marketing to lift conversions and cultivate customer lifetime value.
Draft campaigns and latest Android WorkManager support
This is the last feature update of the year. In the last month, we added support for Draft campaigns in our dashboard, upgraded our Android dependencies and introduced a hook on the location events we receive. We understand that you may want to create a campaign, but...
How to convince your app users to opt-in for Location Permissions on iOS 13
With the launch of iOS 13 in September 2019, users are receiving more prompts alerting them that their location is being tracked. Amongst Plot Projects customers' app users, we already saw a +50% adoption rate of iOS 13 within two months. Mobile devices can collect a...
Android 3.9.2-beta2 & iOS 3.2.0-beta4 and SFTP support
In this last month, here at Plot Projects, we dedicated time to “ironing” some SDK bugs for both Android and iOS, adding a new feature to the Dashboard and improving our reporting support. Android In the Android SDK, we solved two bugs namely one related to the...
A performance-based business model that actually adds value for apps
Shopping apps need to find more creative ways to monetize: current revenue models used by publishing apps are under increased pressure because of waste and fraud. In the first half of 2019, the reported in-app fraud to app installs has tripled (The State of Mobile...
Adapting to new location permissions for iOS 13 [DEV GUIDE]
Apple has released two major changes to the way location permissions work in iOS 13. Here, we offer guidance on how to avoid losing users over these new location permission optimizations. The two changes, in short: The first change gives users the option to share...
Winning back your inactive app users through geo-conquesting
Competition is getting fiercer for apps. At last measurement, Google Play Store was releasing +6000 apps per day. Where a creative idea and in-depth industry knowledge used to be enough to stand out and get users to stick around, now it’s a very different story. In...
Your new app revenue stream: cost-per-visit
This is the second in our four-part snackable article series on how to harness an online-offline retail revolution via your mobile app. Part 1: Can you replicate China's online-offline retail revolution? → China has two key ingredients for pioneering new and...
Adding app value through at-home and in-store mode
This is the fourth and final article in our four-part snackable series on how to harness an online-offline retail revolution via your mobile app. Part 1: Can you replicate China's online-offline retail revolution? → Part 2: The secret new app revenue stream → Part 3:...
What can you learn from China’s online-offline retail revolution?
To glimpse ‘New Retail’ in all its glory, look no further than China’s east coast megalopolis, Shanghai. Just take a walk through the luxury department stores on Ninjing Xi Lu - the city’s busiest shopping street. Each step you take leaves a signature for brands to...
New Android and iOS stable versions & Dashboard Improvements – Release Notes 13th of August
During the last few weeks, we released a dashboard improvement and presented new stable versions of our plugin for both Android and iOS. Dashboard For the dashboard, we brought an improved tag search. Just start typing and you’ll see tag suggestions from your Plot...
Introducing… your POI database powered by Facebook Places
Stop wasting time maintaining your locations, and focus on engaging your users with our brand new POI database powered by Facebook Places Adding new locations to your database can be a challenging and time-consuming process. Now, you can skip this step and launch...
3.x Country Push support, Android Q compatibility & Dashboard updates – Release notes 8th of July
Time doesn’t stop and here at Plot Projects, neither do we. Our effort this sprint was focused on bringing country push support for Android. Furthermore, we also updated our Android SDK to be up to par with the new Google’s OS release, “Android Q”. The dashboard also...
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