Blog

Reverse geocoding is a way to convert latitude and longitude coordinates to addresses. It’s the opposite of geocoding which lets you find latitude and longitude by address. All kinds of companies use reverse geocoding to find accurate address data for things like delivery updates, location-based advertising, or as part of an address verification solution. Want […]

Geotargeting advertising is a powerful way to reach the right people, at the right time, in the right location. When implemented properly, it lets you create personalised ads and content based on a user’s geographical location. This means you can resonate with each of your consumers, no matter where they are. With the ever-increasing number […]

Geocoding is a vital part of location data. It converts addresses and points of interest into geographical coordinates that can be pinpointed on a map. It can be used for many things such as verifying address data, mapping delivery routes or creating location-based apps. Any app on your phone that identifies your location is probably […]

OpenStreetMap is a digital database of the world. Also known as OSM, it’s the go-to resource for mapping, providing free geospatial data for anyone to use or contribute to. But while many businesses use OpenStreetMap to get POI location data for their apps, it isn’t always the best solution. Ready to find out more? In […]

Address autocomplete is a vital tool to help you capture accurate data on your online address forms. It provides your users with fast, real-time address results as they type. Not only does it get your customers through checkout quickly and efficiently, but it can help to eliminate costly errors, improve delivery times and increase your […]

As inflation rises to its highest rate in a decade, many of us are making financial resolutions for the year ahead. From starting a budget, to using mobile apps for shopping and cashback, there are so many simple ways to save. To give you a helping hand, we’ve come up with 8 New Year’s resolutions […]

App gamification has become a big buzzword in recent years. With so many mobile apps out there, it can be hard to stand out from the crowd. Users want something exciting and challenging to keep them engaged. That’s why many companies are adding gamification in their mobile apps.  In this article we’ll explain why gamification […]

Whether you’re a small business or a big brand, geofencing is a powerful and cost-effective tool to help you nail location-based marketing. And with the number of smartphone users forecast to reach 7,690 million in 2027, now is the time to get started if you haven’t already. But what is geofencing? What’s it used for? […]

Supermarket cashback apps are some of the most important apps to have on your phone. Not only do they make shopping easier, but they can help you make big savings with cheap deals, cashback and even free food at some of your favorite UK-based supermarkets. But how do they work? And what are the best […]

We’ve just released the newest versions of our iOS plugins – version 3.5.3 and 3.5.4. The latest versions include improved performance for our Event Filter, and we’ve added an additional data property that can be retrieved for analytics. iOS 3.5.3 was released on December 12, 2022, and iOS 3.5.4 was released on December 13, 2022. […]

Building your own geofences might seem like an easy task, but it’s important to understand the many challenges involved. While it’s possible for developers and product owners to set up geofencing in their apps, many companies come to the best geofencing software providers such as PlotProjects to complete the process. In this article we’ll discuss: […]

The sales are upon us meaning that shoppers will want to head out and bag a bargain. Many major retailers are offering big discounts so you’ll want to snap them up before they’re gone. And with the cost of living continuing to rise, there’s no better time than now to shop around town. If you’re […]