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Featured whitepaper: the new model for customer retention
How can you use real-world data to take retention rates to the next level? With leading loyalty app Beblue, we show you how to use right moment marketing to lift conversions and cultivate customer lifetime value.
Adapting to new location permissions for iOS 13 [DEV GUIDE]
Apple has released two major changes to the way location permissions work in iOS 13. Here, we offer guidance on how to avoid losing users over these new location permission optimizations. The two changes, in short: The first change gives users the option to share...
read moreWinning back your inactive app users through geo-conquesting
Competition is getting fiercer for apps. At last measurement, Google Play Store was releasing +6000 apps per day. Where a creative idea and in-depth industry knowledge used to be enough to stand out and get users to stick around, now it’s a very different story. In...
read moreYour new app revenue stream: cost-per-visit
This is the second in our four-part snackable article series on how to harness an online-offline retail revolution via your mobile app. Part 1: Can you replicate China's online-offline retail revolution? → China has two key ingredients for pioneering new and...
read moreAdding app value through at-home and in-store mode
This is the fourth and final article in our four-part snackable series on how to harness an online-offline retail revolution via your mobile app. Part 1: Can you replicate China's online-offline retail revolution? → Part 2: The secret new app revenue stream → Part 3:...
read moreWhat can you learn from China’s online-offline retail revolution?
To glimpse ‘New Retail’ in all its glory, look no further than China’s east coast megalopolis, Shanghai. Just take a walk through the luxury department stores on Ninjing Xi Lu - the city’s busiest shopping street. Each step you take leaves a signature for brands to...
read moreNew Android and iOS stable versions & Dashboard Improvements – Release Notes 13th of August
During the last few weeks, we released a dashboard improvement and presented new stable versions of our plugin for both Android and iOS. Dashboard For the dashboard, we brought an improved tag search. Just start typing and you’ll see tag suggestions from your Plot...
read moreIntroducing… your POI database powered by Facebook Places
Stop wasting time maintaining your locations, and focus on engaging your users with our brand new POI database powered by Facebook Places Adding new locations to your database can be a challenging and time-consuming process. Now, you can skip this step and launch...
read more3.x Country Push support, Android Q compatibility & Dashboard updates – Release notes 8th of July
Time doesn’t stop and here at Plot Projects, neither do we. Our effort this sprint was focused on bringing country push support for Android. Furthermore, we also updated our Android SDK to be up to par with the new Google’s OS release, “Android Q”. The dashboard also...
read moreiOS13 Location Opt-in: Your Questions Answered
iOS 13 is nearly here: are you fully prepared? On September 19th, the iOS update will be rolled out. It will introduce major changes for location permissions - especially concerning background location tracking. We also believe this is a strong opportunity for apps to...
read moreReal-world user profiles: Stop guessing what your customers like and start knowing
Our offline profiling capabilities help you know what your customers prefer based on their real-world habits, rather than solely relying on digital views and clicks. Missing a big blind spot in your single customer view? Get acquainted with our newly minted user...
read more4 ways to drive in-store actions with location-based notifications
4 Ways to drive in-store actions with location-based notifications
read more3 ways to improve customer experience with location-based notifications
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