Customer behavior has evolved, and the race is on for mobile companies to stay relevant.
Personalization based on digital footprints alone just isn’t enough to differentiate or demonstrate value anymore. So what does the next phase look like?
Your app is key to keeping up with customers – but through their offline movements.
Plot Projects enables a rich layer of real-time location data to build a better understanding of your customers. By measuring their favorite places and daily habits, you can reach them at the right moment – like as they pass by stores, commute by train, or touch-down in a new city.
Here’s how right moment marketing works:
Engage
Engage when relevant, only then, only there
Enrich
Enrich audience targeting with customers’ offline behaviors
Retarget
Retarget consumers based on physical store visits
Attribute
Attribute offline sales to online marketing efforts
REPORT:
How can mobile marketers
better use consumer context?
How can you use your user’s location, the missing puzzle piece in your personalization efforts, to double your engagement and take your mobile marketing strategy to the next level? Read our new study to find out.
See how Vouchercloud uses Plot Projects to engage customers with mobile coupons when they are near a store.
See how Amsterdam Dance Event (ADE) uses Plot Projects to enrich their festival app experience and gather valuable location data.
Location-based marketing, on another level
Pinpointing where customers have been before is just the baseline. By capturing precise aspects of their day-to-day movements, you can anticipate their next steps. You can add a dynamic layer of place and time across your customer experience landscape; from marketing automation to data management.
A shift to right moment marketing means lifting lifetime value, increasing retention, converting on the spot and uncovering new revenue sources.
Don't Just Take Our Word For It
Plot Projects truly understands and masters geo targeting. The partnership between Swrve and Plot Projects enables us to set up sophisticated and effective geo use cases for our clients and to compete in RFP’s that require advanced geo functionalities.”
– Christopher Dean, CEO at Swrve
Want to get started?
Schedule a tailored demo and see how Plot Projects can help you add location based campaigns to your app marketing.