Why Use Geofencing?
Engaging your users is one of the biggest challenges for all mobile apps. The key to doing it successfully is being truly relevant and useful to them. Spammy spray-and-pray marketing just doesn’t work any more. Your app users are constantly on the move and always have their mobile phones on them. To be relevant, you need to understand their whereabouts in the real world and make sure to reach out to them at the right time and place. With geofencing, you can do just that.
What Is Geofencing?
A geofence (geo-fence or geo fence) is a virtual perimeter for a real-world geographic area, like a restaurant or place of business. It can be a circle (radius 50m to 50 000m) or a polygon around the target location.
Geofences allow you to send notifications to app users when they are in the vicinity of, for example, your store. You can also use it to collect valuable location data about your app users, such as how often they visit your store and how long they stay there. This process is called geofencing.
Geofencing With Plot Projects
Here are a few ways to use Plot Projects’ geofencing marketing software for apps, called Plot Plugin:
How Does Geofencing Work?
How To Set Up A Geofence?
Macro & Micro Geofences
With Plot Projects, you can create round geofences with a radius of between 50 to 50,000 meters. Encapsulate a location that is as small as a store or as big as a city! You can also decide when these should be sendable, for instance only during opening hours.
You can also create more complex polygons to cover a specific area that you want to target, such as an airport or a specific region in your country.
Want To Know More?
Give Plot Projects a test flight. Send yourself a location based notification!
Confused about Geofencing? Here are 6 tips for geofencing newbies to help you get started!
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Want To Get Started?
Schedule a tailored demo and start improving your app user experience with geofencing campaigns.