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Why Use Geofencing?

Engaging your users is one of the biggest challenges for all mobile apps. The key to doing it successfully is being truly relevant and useful to them. Spammy spray-and-pray marketing just doesn’t work any more. Your app users are constantly on the move and always have their mobile phones on them. To be relevant, you need to understand their whereabouts in the real world and make sure to reach out to them at the right time and place. With geofencing, you can do just that.

What Is Geofencing?

What is geofencing

A geofence (geo-fence or geo fence)  is a virtual perimeter for a real-world geographic area, like a restaurant or place of business. It can be a circle (radius 50m to 50 000m) or a polygon around the target location.

Geofences  allow you to send notifications to app users when they are in the vicinity of, for example, your store. You can also use it to collect valuable location data about your app users, such as how often they visit your store and how long they stay there. This process is called geofencing.

Geofencing With Plot Projects

Here are a few ways to use Plot Projects’ geofencing marketing software for apps, called Plot Plugin:

Send Notifications

Upsell the customers of your airline by promoting “skip-the-queue” services right when they walk in the airport.

Build User Profiles

Know how often a user of your booking app goes on a holiday, if he travels to premium or budget destinations, or if he travels with a competitor.

Collect Location Data

Did sending that email campaign actually bring foot traffic to your store? Location data can help you figure it out.

Re-target Users

Imagine a user who has recently visited five BMW and Mercedes dealerships – he’d be a good candidate for high-end car advertising via any channel.

How Does Geofencing Work?

It Works All The Time

Our geofencing mobile marketing software relies on multiple location services. It works at all times – when your app is in background mode, while your phone is in your pocket and when the app has been actively killed.


We use cellular and Wi­Fi networks to triangulate locations as it is the most reliable method and preferable to GPS. This makes our software incredibly power-efficient: only 0.1% of battery consumption.

Available for All Platforms

Our software is available for all major platforms: iOS, Android, Phonegap, Appcelerator, Cordova, Ionic & Xamarin. We also have in-depth documentation and guides for easy implementation. 

Easy To Integrate - Plug & Play

You can easily add our software to your app and start setting up mobile marketing campaigns and targeting your app users anywhere in the world using our online dashboard.


We aim to make our software very accurate and battery-efficient at the same time. We have complex algorithms set in place to ensure the balance between the two. The accuracy of our plugin is 10 meters.

Supports Segmentation

You can segment different types of users (based on sex, age etc.) to make your messages even more specific. In addition, set a cool-off period between your messages to avoid spamming.

How To Set Up A Geofence?

Round and Polygon geofences

Macro & Micro Geofences

With Plot Projects, you can create round geofences with a radius of between 50 to 50,000 meters. Encapsulate a location that is as small as a store or as big as a city! You can also decide when these should be sendable, for instance only during opening hours.


You can also create more complex polygons to cover a specific area that you want to target, such as an airport or a specific region in your country.

The Ultimate Guide to Geofencing by Plot Projects

Want to brush up on geofencing?

That’s where we can help! The Plot Projects team has carefully put together The Ultimate Guide To Geofencing For Mobile Marketing, where we answer all the questions you were too afraid to ask.

Get The Ultimate Guide

Want To Know More?

Test flight Plot Projects

Give Plot Projects a test flight. Send yourself a location based  notification!

Geofencing tips for newbies

Confused about Geofencing? Here are 6 tips for geofencing newbies to help you get started!

Geofencing Myths

Check out the 7 common myths about geofencing we should all stop believing!

Tired of low engagement rates?

Get in touch and together we can make your mobile marketing campaigns more engaging with a little location awareness.