Before getting started with your location based marketing campaign it is important to choose the right geofencing provider to work with. Your choice of solution can really make a difference to the success of your marketing campaign. Often it is possible to try before you buy, so here is a checklist for what to look for and why:
Are you seeing different engagement rates on iOS and Android? Can’t figure out if it’s normal to have a higher push notification CTR (click through rate) on Android than on iOS? Don’t worry, you’re not alone in this. Read on to find the answers to all of your questions.
We have been working the last couple months to create a new version of our Android plugin. During the design of this plugin we worked hard to make use of the latest features related to location accuracy and battery efficiency. Today we released the first alpha version of this plugin. Since there are a couple small breaking changes in the API for some users, we bumped the version number to 2.0.
During the last couple weeks we have been improving our dashboard to further improve the usability. One of the pages that has received some attention is the page you use for geofence creation and editing. Also we made the workflow for deleting geofences a little bit faster.
Beacons tend to be a pretty big investment – both financially and time-wise, especially with them being physical object that you need to install and maintain. To help you make the decision of whether or not they are the solution for you, we’ve put together a list of common beacons myths that you absolutely need to know about before you put your beacons up all over town 🙂
This is a question a lot of you must have asked yourselves at least once or twice. And if you haven’t – you probably should, because the last thing that you want to do is to send notifications to your app user that come across as spam.
Geotriggers are a very powerful tool to enhance your mobile app campaigns. They can easily generate very valuable location insights about your app users that would help you improve your app user experience and engagement. So if you want to find our ways to use geotriggers in your campaigns, keep on reading.
Targeting app users based on just their proximity to places isn’t going to be enough to significantly increase app user engagement. It’s always important to adopt your interactions with app users to their real-time context.
There are a lot of speculations going around geofencing – it’s capabilities and limitations, for example whether it drains the phone battery and so forth. We’ve decided to shed some light on this matter and once and for all put a stop to all of the confusions. So read on to find out what are the 7 common geofencing myths.