Geofencing and Location-Based Marketing – Everything You Need to Know

Geofencing can help you take your mobile marketing to the next level. It offers businesses the opportunity to target their app users with highly relevant advertising based on their real-time location.

Are you new to the concept of geofencing and location-based marketing? Don’t worry. This guide will tell you everything you need to know – here are some of our most-read articles to help you get started.

geofencing and location-based marketing guide

What is Geofencing? A Complete Guide (

Wondering what geofencing is? If you are a mobile marketer, this article is a must-read. It covers 10 basic things you need to know, including an easy-to-understand overview, how geofencing compares with beacons, privacy concerns, and what to look for when choosing a geofencing company.

After reading the guide you’ll have a better understanding about whether to use the technology in your app marketing strategy. There’s also a link to the Plot Projects demo app where you can get started with a free trial.

Geofencing For Mobile Apps – What It Is And How to Use It (

By developing an app with geofencing technology you can give your business a competitive edge. This simple guide covers everything you need.

Find out the basics about geofencing and geolocation, learn about how they allow mobile apps to take advantage of location-based marketing, discover the benefits of building your own geofences vs using a third party, and find how to get started with geofencing today. 

A Scroll-And-Stop Guide to Geofences and Beacons (

Download our ultimate guide to geofences and beacons, with practical tips on how you can make the best use of every mobile touchpoint.

You’ll find out how to create physical customer journeys in a way that matches your engagement strategy, plus you’ll get a better understanding of the difference between geofences and beacons and how to combine their powers.

What is Location-Based Marketing? (

So, what exactly is location-based marketing? Put simply, location-based marketing refers to the process of targeting mobile app users with real-time location-based notifications – sometimes referred to as geomarketing or proximity marketing. Click on the link above to read more.

How to Set Up Geofencing: Building Your Own vs Using Geofencing Software (

Wondering how to set up geofencing? Building your own geofences can be a complex task which is why many companies come to providers like PlotProjects to complete the process. 

This blog discusses everything you need to consider when you set up geofencing, including why it’s useful, the challenges involved in setting it all up, and when and why to use our top-rated geofencing plugin.

What is Geofencing Marketing? How to Add it to Your Strategy (

Geofencing marketing is a big buzzword, but what exactly does it mean? It’s actually quite straightforward. Also known as geofencing advertising or location-based marketing, the tactic allows businesses with apps to target mobile users with hyper-local notifications.

Discover the many reasons why your business needs to use geofencing marketing and how to get started.

location-based mobile ads are. possible with geofencing

12 Geofencing Marketing Tips to Supercharge Your Sales in 2022 (

Whether you’re planning a big sale or just want to drive more customers to your store, stay ahead of the game with these handy tips and tricks. Find out how you can set up interest-based audiences, geofence your competitors, create listening campaigns, launch actionable and much more.

6 Smart Examples of Geofencing to Inspire Your Campaigns (

Geofencing marketing has become an important tactic for businesses to engage mobile users. But what exactly is it? And how can it help your marketing and advertising efforts?

The article will take you through 6 real-world examples of geofencing to give you a better understanding of what this technology is, what the applications are for business owners and how to get creative with your campaigns.

Winning Back Your Inactive App Users Through Geo-Conquesting (

Geo-conquesting is a proven growth tactic businesses with mobile apps. It’s nothing new, but since its huge success with well-known brands such as Burger King, its use is becoming more mainstream across the mobile landscape. Read the guide and find out more.

geo-conquesting competitor location

6 Tips For Geofencing Newbies To Get Started (

Are you new to the whole concept of geofencing and have no idea where to start? Don’t fear. This article features some tips for geofencing newbies to help you get started with the Plot Plugin.

Why Use Geofencing For Your App? (

Engaging your mobile app users cab be a challenge. Spammy marketing just doesn’t work anymore. To stay relevant, you need to understand you users whereabouts in the real world and make sure to reach out to them at the right time and place. With geofencing, you can do just that.

Read the article, or try our Geofence demo app and you can send your first geo notification within an hour without a single line of code!

iOS 15: What’s New With Push Notifications & What To Do (

Apple’s iOS 15 brought an array of new features including some important changes to push notifications. This article addresses how it impacts the PlotProjects plugin, but is also a useful resource for app developers and marketers looking to understand the latest iPhone updates.

What’s more, you can read about all the new features in our iOS 15 release guide.  

Ready to get started?

Geofencing marketing is a powerful and cost-effective way to drive sales for businesses both big and small. If you need help getting started with geofencing or you want to find out more about how our platform can drive results for your business, contact PlotProjects today.

You can try our demo app for free, or download one of our customer’s apps to see how it works. Don’t forget, there are many more articles for you to enjoy on our popular blog, packed with helpful tips and advice.

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