Your smartphone is the first thing you see when you wake up and the last thing you see before you go to sleep. These small but powerful devices wield intense power with the world’s knowledge now at most people’s fingertips. Mobile marketing is the future of digital marketing. But for some reason, you’re still not on the mobile marketing bandwagon and remain reliant on traditional methods to get noticed.
As mobile usage is continuously rising and people are browsing and purchasing from their phones, here are 7 reasons why you need to begin mobile marketing like, right now.
1. Reach More Customers and Get Noticed
With millions of global users, mobile is the one thing that is constantly in contact with your customers. Billboards, tv adverts, and even website banners are often overlooked, but with people spending on average 195 minutes of the day looking at their phones, a few of those minutes could be looking at what your business has to offer.
2. You Don’t Need an App So Costs Are Low
The big price tag can easily put you off venturing into this new form of marketing, but it doesn’t have to leave your wallet empty. There are various ways of targeting customers through other apps which have a high customer base. Vouchercloud’s coupon app for brands is a good way of reaching mobile customers without having an app of your own.
3. Be More Accessible
In the instance that you are already thinking about creating an app, this figure will make you feel certain that you’re making the right choice: Mobile will account for 72% of US Digital Ad Spending by 2019. This means that customers will be making most of their purchases through mobile and you will be ahead of the game if you start right now.
4. Shoppers are Using Mobile Whilst Physically In-store
Sometimes, it’s mobile that’s facilitating real-life transactions. Customers who see adverts for in-store offers, especially when they are in the vicinity of one (queue geofencing) are likely to be spurred on to then make a purchase. By seeing an image of a product and the price, it appeals to their urge of wanting it, especially if it is a product that is useful to them based on their internet searches.
5. Mobile Creates an Immediate Response
Your ad and your brand, on their mobile and in their face. To tap or not to tap is the only question your customers are faced with in that moment. Either they’ll ignore it, but your brand name will forever be lodged into their subconscious, or they’ll be interested to find out more and tap. The point is, they’ve engaged with you and they want to know more. Here’s when they’ll be on your website searching, so make sure your website is mobile friendly and easy-to-use otherwise you’ve lost them.
6. More Personalised Customer Engagement with Unique Data
Based on a customer’s data, such as their location (queue geofencing, again), you can tailor your adverts to the right type of customer so that you’re only sending them adverts of value. This is not as easy to do via more traditional methods of marketing because mobile phones provide you with unique data which can be used for smart marketing.
7. Unlimited Potential to Earn
Money money money. There really is no limit to how much profit you can make if you successfully market your brand using the multiple mobile mediums available.
So there you have it. If these 7 reasons aren’t enough to convince you then nothing will! So…
Want to know more about geofencing?
Download the Ultimate Guide to Geofencing for Mobile Marketing to find out more about geofencing and beacons and why to use them in your app.