Vouchercloud is the UK’s biggest money-saving mobile app and online platform, providing consumers with vouchers from a range of categories including restaurants, travel, leisure and hotels, from well-known international brands, independent retailers and local services.
Some of the many brands include: GAP, Just Eat, Debenhams, British Airways, eBay, Next, Nike, The Body Shop and Travelodge.
The app is currently available in 17 countries and has received more than 6.2 million downloads.
Vouchercloud uses the Plot Plugin in its mobile app. This enables them to create numerous geofences using the Plot Plugin Dashboard and manage campaigns for their clients.
With Plot Projects’ powerful but straightforward dashboard and extensive analytical tools, Vouchercloud is able to easily set up, manage and optimise almost 500 national and local campaigns for their multiple merchants across the UK, Netherlands, and South Africa.
Their app users receive push notifications based on
- their location
- the time (opening hours only or different weekday and weekend times)
- the user’s personal preferences set in the VoucherCloud app
- demographic, using Plot Projects segmentation features and;
- a cool down period so that users are not bombarded
The relevance and timeliness of the push notifications help to boost profits for Vouchercloud and the brands that they work with. This can only be accomplished by adding relevance, contextuality, and urgency to their app, made possible by Plot Projects.
Vouchercloud also benefit by maintaining a level of engagement with their app users, giving them the edge over competitors that require you search for relevant vouchers.
By working with Plot Projects, Vouchercloud increased their redeem rate by 25%. Businesses using Vouchercloud also see an uplift in sales during the campaign periods of up to 182%, proving that simple and effective campaigns, that are well targeted are welcomed by users and generate more revenue.
Working with Plot Projects is a pleasure. Nothing is too much trouble for the team. They are always willing to go the extra mile.
Robert Downes, Head of In-Store Operations
Want to increase your app engagement?
Download the full version of this case study called “Boost App Engagement with Location Targeting” for full insights on how Vouchercloud achieved 25% app engagement increase. You will learn about the steps to take, tools to use & handy tips to keep in mind of to replicate their success.