Choose the right moments to engage
It’s a crowded mobile market for travel.
How can you continue to stand out, reach customers on-the-move, and stay top-of-mind with well-timed recommendations? Then, create cross-sell opportunities which keep up with them?
Whether you’re a marketer at a meta searcher, a travel agent or an airline, your destination is pretty clear: it’s all about dynamic personalization.
It’s time to get creative with your customer data
Travelers all over the world admit that a standard A-to-B journey is no longer enough. Just-for-them experiences aren’t something extraordinary – they are an expectation.
That’s why travel apps need to be wise about resources, focus on customer retention, and get creative with new ways to activate existing data – like using location as a gateway to deliver real-time, relevant journeys. Starting is easy:
- Re-activate users with real-world audiences
- Attach content to the right context
The places we can go with smarter location data…
1. Re-activate users with real-world audiences
✔ Better understand booking behavior
Build a fuller picture of your customer through segmenting based on transport routes they’ve taken, destinations they’ve visited, hotels they’ve stayed at and airports they’ve passed through.
✔ Go beyond analyzing active users
Segment and cater to dormant users depending on their offline habits – to make campaigns more effective and targeting capabilities more comprehensive.
✔ Build offline attributes into audiences
Detect leisure or business-class flyers, luxury hotel loyalists, and frequent travelers, to truly understand who your high-value customers are.
2. Attach content to the right context
✔ Minimize missed engagement opportunities
Your customers don’t want to see transport routes or inspiring in-app guides for the wrong destinations; nor ‘book now’ notifications as they’re driving to the airport.
✔ Personalize right-time recommendations
Surface app pages and personalization tokens which mirror where your customer is and where they’ve been.
✔ Reduce steps to conversion
Use people’s frequent routes, where they’ve been and where they’re headed to trigger frictionless up-sell opportunities.
Mirror customers on-the-move with Plot Projects
Discuss with a specialist how our suite of right moment marketing solutions for travel can help you take personalization to the next level.