Meet your new app revenue stream
Moment-based service lets you go beyond ad-based monetization.
It’s time for a new business model.
Ad-based monetization can be aggressive, cause customer churn, and has created a mobile ad-fraud arms race in recent years.
It’s decaying publisher-brand relationships and burning user retention.
But competition is also at an all-time high: nearly every app is using a combination of in-app purchases and ads to generate revenue. How can your commercial team continue to maximize on an irreversible paradigm in user behavior?
By becoming a different kind of attention merchant. How?
- Grow your existing audience value
- Engage with location-based content
- Prove your worth with real-world attribution
1. Grow your existing audience value
✔ Enrich existing profiles
Augment your advertiser’s audience insights by understanding where users go, and how often.
✔ Activate visit-based retargeting
Create high-value cross-channel campaigns to improve reach & relevance.
✔ Offer deeper intelligence
Be the go-to app brands use to gain deeper intelligence on their biggest fans and their movements.
2. Engage with location-based content
✔ Drive greater footfall
Send notifications just at the moment it matters to your users – such as only when they enter that store or stick around on this shopping street.
✔ Minimize marketing waste
Make every message mirror user context.
✔ Surface offers at critical moments
Let brands be there at a point of purchase decision or intent, such as when a visitor strays to a competitor store.
3. Prove your worth with real-world attribution
✔ Show your promotions work
Measure an increase in actual footfall and prove your campaign’s direct impact to advertisers.
✔ Help refine digital campaigns
Add value with corresponding footfall data to make marketing distribution more effective.
✔ Deliver a deeper understanding
Gain insights into what makes your users show up, and stick around.
Strengthen your customer profiles across your martech stack: