mobile opt-in rates

4 ways to increase opt-ins and build consent into your permission flows


Your app users expect you to know them better, wherever they are – and to engage them at the right moment.

But regulatory redtape such as the General Data Protection Regulation (GDPR), hands control to consumers to determine how, when and why you use their location data.

How can you capture clear opt-in for location marketing, whilst staying GDPR compliant? This guide gives you simple tips on how to…

  • Understand the guiding principles of the GDPR for mobile in a simple, scannable format
  • Map what these principles mean in relation to mobile marketing
  • Learn why new standards for permission flows present an opportunity to increase value per user
  • Pinpoint how you can put compliant opt-in tips into practice.

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