Consumer Store Visits Across The Golden Quarter

The ‘Golden Quarter’ is said to be the most important trading period across the retail calendar. 

How did consumer store visits and footfall look in Q4 last year? We take a look at the movements of 2 million monthly tracked users across incentivized shopping apps to help you shape your location-based marketing strategy this year: 


  • Has engagement/ footfall around the golden quarter increased or decreased year-on-year
  • Does footfall vary depending on the day of the week?
  • How do consumers in different countries respond to seasonality with store visits?
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