Choosing micro-moments to reach customers

“Companies that take steps toward becoming ‘moments-ready’ reap a higher ROI in both mobile and overall marketing investment.”

So says Google.

In this eBook of moments, we show you how leading apps check their customers’ real-life movements and events, create the right interaction triggers, and engage with them in the right place – at the right time. Here you’ll find:

• A visual moments planner to help you map out one-time, monthly and constant triggers, and anticipate your customer’s movements
• A collection of real-life use cases from leading apps who are harnessing and creating customer moments every day
• Recent stats and industry insights on what’s working, what’s not, and what this means for mobile now and in the future.