What is proximity marketing & why use it?
Being relevant to your app users is one of the biggest challenges for all mobile apps. Your app users are always on the move and always have their mobile phones with them, so the key to being relevant is understanding their whereabouts in the real world and making sure to reach out at the right time and place. Our Proximity Marketing Platform enables you to do just that.
Here are some of the ways to use our Proximity Marketing Platform
Collect Location Insights
Attribute Offline to Online
Get insights about your users’ behaviours in the real world (such as store visits) and connect them to your online marketing efforts.
Drive App Engagement
Send relevant push notifications based on users visiting, staying in, or leaving specific locations and encourage the use of your app.
Build User Profiles
Add visit history & make it personal
Know which locations app users have visited and provide them with personalized content tailored to their visit history.
Reach users that have visited a specific location
Re-target app users that have visited a specific location across any marketing channel – email, in-app, banners, etc…
2 types of proximity marketing - 1 easy to use platform
We power our Proximity Marketing Platform with geofencing & beacons. Geofencing & beacons are complementary technologies and can be used together to enhance your app marketing and gain insights throughout the customer journey. We make it easy for you to manage all of your geofence and beacon data in one place – a straightforward but powerful online dashboard.
Target app users within a wide range
No Hardware Required
50-50,000m Targeting Radius
Foot Traffic/Outdoor Interaction
Target app users within a close range
Highly Granular Targeting
Hardware (Beacons) Required
1-50m Targeting Radius
Our clients say...
Plot Projects truly understands and masters geo targeting. The partnership between Swrve and Plot Projects enables us to set up sophisticated and effective geo use cases for our clients and to compete in RFP’s that require advanced geo functionalities.”
– Christopher Dean, CEO at Swrve
Schedule a demo and see how you can start improving your app user experience with proximity marketing campaigns.