Proximity Marketing Platform for Mobile Apps

We give you tools & location insights to understand and engage your mobile app users in the real world

Plot Projects Clients
Plot Projects Customers

What is proximity marketing & why use it?

Being relevant to your app users is one of the biggest challenges for all mobile apps. Your app users are always on the move and always have their mobile phones with them, so the key to being relevant is understanding their whereabouts in the real world and making sure to reach out at the right time and place. Our Proximity Marketing Platform enables you to do just that.

Proximity Marketing Message

Here are some of the ways to use our Proximity Marketing Platform

Ways to use Proximity Marketing

Collect Location Insights

Attribute Offline to Online

Get insights about your users’ behaviours in the real world (such as store visits) and connect them to your online marketing efforts.

Send Notifications

Drive App Engagement

 Send relevant push notifications based on users visiting, staying in, or leaving specific locations and encourage the use of your app.

Build User Profiles

Add visit history & make it personal

Know which locations app users have visited and provide them with personalized content tailored to their visit history.

Re-target Users

Reach users that have visited a specific location

Re-target app users  that have visited a specific location across any marketing channel – email, in-app, banners, etc…

2 types of proximity marketing - 1 easy to use platform

We power our Proximity Marketing Platform with geofencing & beacons. Geofencing & beacons are complementary technologies and can be used together to enhance your app marketing and gain insights throughout the customer journey. We make it easy for you to manage all of your geofence and beacon data in one place – a straightforward but powerful online dashboard.

Geofence

Geofencing

Target app users within a wide range

Outdoors Targeting

No Hardware Required

50-50,000m Targeting Radius

Foot Traffic/Outdoor Interaction

Beacon

Beacons

Target app users within a close range

Highly Granular Targeting

Hardware (Beacons) Required

1-50m Targeting Radius

In-store/Venue Interaction

The Do's & Don'ts of Proximity Marketing

The Do's and Don'ts of Proximity Marketing

The Plot Projects rescue team has assembled a cheat sheet for you with essential best practices to follow and nail your proximity marketing for a relevant mobile app experience that drives engagement.

Get your copy here

Our clients say...

Plot Projects truly understands and masters geo targeting. The partnership between Swrve and Plot Projects enables us to set up sophisticated and effective geo use cases for our clients and to compete in RFP’s that require advanced geo functionalities.”

Swrve

– Christopher Dean, CEO at Swrve

Swrve CEO Christopher Dean

Interested?

Schedule a demo and see how you can start improving your app user experience with proximity marketing campaigns.