Do your online efforts drive offline sales?
Over 90% of retail sales still happen offline. How can you rely on traditional KPI’s like impressions and click-through rates to give a realistic view of conversions and retention?
Welcome to the world of online-to-offline attribution led by Attribute, a Plot Projects tool that helps you finally understand what makes your customer stick around and convert. Powered by highly accurate mobile location data, it pinpoints precisely which marketing exposure translated into what footfall.
What online to offline attribution can do for you
FOR PUBLISHER APPS
Prove that your
Do you know if a customer visited your client’s store after seeing a promotion in your app?
FOR BRAND APPS
Prove the power
of your notifications
Can you measure if your loyalty program translates location-based alerts into store visits?
How Attribute works
Qualify actual visits
and filter out passersby
» Dwell-time feature
to measure how long a person stayed at your location
» Customizable dwell-time parameters
to determine which visits matter
Connect physical visits
to online touchpoints
» Cross-channel attribution
to connect online touchpoints with footfall
» Measure & compare effectiveness
of mobile & digital
drives your visits
» Custom reports
to measure conversions, influenced visits & earned foot traffic
» Understand the customer journey
to differentiate & delight
“Plot Projects has been very valuable in substantiating online to offline conversion for our advertising propositions. With their help in attribution and reporting, we could prove that our service proposition really works by showing a comprehensible ROI.”
Reclamefolder, The Netherlands
One platform, all the online to offline
attribution features you need
Measure how long a person stayed at your location to qualify visits.
Define the timeframe of the campaign.
Avoid bombarding your users in dense city areas.
Attribute on scale by measuring visits to geofences around stores.
Cash Register Visits
Attribute on a granular level with beacons at cash registers.
Add visit data to your measurements to prove the worth of marketing investments.
Cost per Visit
Combine visit and marketing spend data to calculate the costs.
Conversion per Promotion
Compare visit rates per promotions and see what converts more visits.
Conversion per Location
See which of your stores pull most of the traffic and optimize distribution.
Visits Taken from Competitors
Measure competitor visits and see how your promotions affect them.
Visulaize visitation data and identify patterns and trends.