Online to Offline Attribution
Measure the direct impact of
your online efforts on your offline conversions.
What is Online to Offline Attribution?
Attribution of online purchases to online campaigns is no sweat, but what about brick-and-mortar visits and purchases? Do you know which online campaigns initiated them?
Being able to measure how many store visits have resulted from your online marketing campaigns can help you accurately calculate your ROI and prove the worth of your services.
Attribute by Plot Projects enables online to offline attribution by drawing that connection between online marketing efforts and visits to your business locations:
- How much foot traffic was generated by your marketing activities?
- How long users dwelled at your business location?
- Are they just passing by or hanging around?
How Reclamefolder Measures Online to Offline Attribution with Plot Projects
With Plot Projects’ online to offline attribution, Reclamefolder is able to measure the impact of their in-app flyers on the foot traffic uplift to their promoted retailers. Reclamefolder uses dwell time to qualify the visits and only count in users that have stayed at retailers long enough to make a purchase.
Attribute with Plot Projects
How does it work?
Calculate the number of visits of a group of users whom the online campaign is not presented to. They make up the control group. Measure the conversion to visit of the group exposed to the online campaign. The difference, called incremental lift, shows the effectiveness of your campaign.