How Vouchercloud increased app engagement by 25%
Vouchercloud is the UK’s biggest money-saving mobile app and online platform, providing consumers with vouchers from a range of categories including restaurants, travel, leisure and hotels, from well-known international brands, independent retailers and local services.
Some of the many brands include: GAP, Just Eat, Debenhams, British Airways, eBay, Next, Nike, The Body Shop and Travelodge.
The app is currently available in 17 countries and has received more than 6.2 million downloads.
How Vouchercloud generates value from location-based based campaigns
With Plot Projects’ powerful engagement and extensive analytical tools, Vouchercloud is able to easily set up, manage and optimize almost 500 national and local campaigns for their multiple merchants across the UK, Netherlands, and South Africa.
The solution: right person, push message, place & time
Their app users receive push notifications based on:
- Their location
- The time (opening hours only or different weekday and weekend times)
- The user’s personal preferences set in the VoucherCloud app demographic, using Plot Projects segmentation features
- A cool down period so that users are not bombarded
The result: engagement uplift & sales increase
By working with Plot Projects, Vouchercloud increased their redeem rate by 25%. Businesses using Vouchercloud also see an uplift in sales during the campaign periods of up to 182%, proving that simple, effective and well-targeted campaigns are welcomed by users and generate more revenue.