How Entertainment increased sales by 12x
Location-based notifications drive a 12x sales uplift compared to email
Entertainment is a discount, promotion and coupon provider in the U.S. and Canada. Entertainment has one of the biggest discount networks with nearly 500,000 offers from local merchants, regional and national retailers, and e-commerce brand partners.
The ultimate goal for Entertainment is to drive sales for their merchants – both online and offline. They are constantly tweaking and testing different ways of approaching shoppers to maximize the effect of their promotions. For this reason, Entertainment has turned to Plot Projects to start connecting with shoppers in a more contextual, real-time and personalized way through the use of geofencing.
Connecting online & offline to maximize effective promotions
Experimentation with location
In the spring of 2017, Entertainment has collaborated with a prominent national online floral delivery service for their Mother’s Day campaign. The goal was to drive online sales for Mother’s Day special flower bouquets.
Entertainment decided to conduct an experiment and to run promotional campaigns with geofenced push notification and emails. Afterwards, they measured which approach led to more online sales.