The winning duo of Plot Projects and vouchercloud competed in a very competitive field, with international companies such as BP, IBM, and Turkcell also listed in the same category.
About The Winning Initiative
The vouchercloud app, which has accumulated over 10 million app downloads, used Plot Projects’ accurate location technology for a real-time geotargeting notification campaign. The campaign monetized Currys PC World for the game ‘Red Dead Redemption 2’ by offering an exclusive promotional code with real-time-notifications via the vouchercloud app.
The initiative was valuable to customers by informing them in real-time of the promotion and brought commercial benefits to our brand partner by bridging customer’s online activity with store visits.
Plot Projects and vouchercloud were chosen by a critical jury of international experts. Rob Graham, loyalty industry rock star, explains: “Where Plot Projects and vouchercloud clearly stood out from the competition was with their absolute precision in their promotion. With targeting profiled customers through the vouchercloud app whilst being in competitor stores, this promotion combined the right time with the right place and the right incentive, to achieve incredible results including more than quadrupled sales to the targeted audience.”
Plot Projects and vouchercloud: A Successful Partnership
Plot Projects, the geofencing SDK & API with high accuracy & low battery use for apps, and vouchercloud, UK’s most downloaded mobile voucher app, have had a fruitful partnership for over seven years. Together, they have used location intelligence paired with voucher technology to launch multiple innovative marketing campaigns that targeted the right users at the right time.
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