Most featured use cases out there present brick-and-mortar or mobile-first types of companies and their use of location marketing, but is location-based technology reserved to certain industries? Nope. Even your neighbour’s dog grooming business could find a use case. But today, it’s your insurance app we will be looking into.
The health insurance industry is very competitive and it is hard for companies to stick out. The key to staying ahead of the curve is to cater to evolving customer needs. In a world of mobile, not surprisingly, these needs are centred around modern customer service tools, namely mobile apps. An insurance company that offers a useful and personalized customer service experience through their app can easily get ahead of competition. Here are 3 simple but powerful ways insurance apps can use location to take their customer service to the next level.
1. Remind customers to claim their bills in-app
Fast and easy is what everyone strives for when it comes to all paperwork, and insurance claims are undeniably up there with the things people would rather be done with sooner than later. One win-win solution? Eliminate paper-based procedures by promoting in-app claims! Send your users location-based notifications when, for example, they leave health care facilities and remind them to process their bill claims in-app.
2. Show localized in-app content when customers are abroad
Staying relevant is a condition for survival in the mobile app world, and localized landing pages allow you to do just that. One of the ways to do just that is personalizing their app experience, by, for example, displaying tailored content to your users based on their current location.
Let me introduce you to Steve. Steve is travelling outside the country (say he’s on the beach in Greece, Steve deserves a nice holiday). Now, our clumsy friend Steve found himself in a bit of a pickle and needs the Greek emergency number ASAP. So he opens your app, and thanks to location data, the app directly opens on a landing page displaying the necessary health-related information in Greece. Now, that’s relevant, close-at-hand and extremely valuable. Steve will think twice before deleting your app.
3. Provide offers that fit their needs there and now
Location is more than just about creating a relevant and personalized customer service experience. On top of it, it offers you a perfect and easy way to upsell customers. Two birds; one stone!
Picture these two scenarios:
Holidays are over for Steve (peeps at work are jealous of his Greek tan). He is at home, relaxing after a day at the office, and receives a notification to upgrade his insurance package for abroad coverage. Steve doesn’t care. It just isn’t relevant enough for him right now.
Hannah and her family, however, just got to the ski resort they will be spending their winter holidays at. She receives a notification stating “Hi Hannah. Welcome to Aspen! Upgrade your package to be fully covered abroad and enjoy the snowy slopes untroubled.” Now, THAT is relevant to Hannah.
By sending location-based notifications, you make sure to provide Hannah with suitable offers, right when she needs it. Doing so, you create the ideal upsell opportunity for your company. What’s more, you’re also avoiding Steve the frustration of receiving spammy offers, a non-negligible motive for users to delete apps.
Ultimately, these are just three ways for your insurance company to use location technology alongside your app, but we can insure you (insurance pun, check) there’s much more you can do using location insights. The important thing for you to keep in mind is; what do my app users need, where and when, and reach out to them accordingly.
Want to know more about location-based marketing?