A beacon is like a small digital lighthouse. It broadcasts a signal advertising “I am here and my ID is…”. It allows bluetooth based device, such as a smartphone to receive these time static pieces of data within short distances. For instance, inside a store or other kinds of buildings.
Beacons can trigger different behaviour inside an app such as a push notification. There are also a number of other Beacon use cases such as home automation, childrens games and exhibit information at a museum.
The iBeacon is the most well known Beacon device which was developed by Apple and introduced in 2013.
With Plot Projects flagship product called Plot Plugin, you can set up your beacon campaigns via the Plot Plugin dashboard, the same place where you create your geofences. You can also used geotriggers with Beacons in the dashboard.
Beacons can also be used in conjunction with geofences, enabling you to set up a sophisticated marketing campaign if required.
Beacons have been successfully deployed in the retail, hospitality, travel, entertainment, education and advertising industries. There are also interesting case studies for Beacons being used for corporate or personal use.
Beacons in the retail industry have been used to understand shopping patterns and how long customers stay in a certain place. Civico, a Plot Projects customer used Beacons to measure how long people stayed in shopping malls, using the beacon to trigger smartphones as they entered the vicinity and when they exited to calculate the difference in time.