Contact Us      Sign Up      Login
What Are Beacons?
how_beacons_work

A beacon is like a small digital lighthouse. It broadcasts a signal advertising “I am here and my ID is…”. It allows bluetooth based device, such as a smartphone to receive these time static pieces of data within short distances. For instance, inside a store or other kinds of buildings.

Beacons can trigger different behaviour inside an app such as a push notification. There are also a number of other Beacon use cases such as home automation, childrens games and exhibit information at a museum.

The iBeacon is the most well known Beacon device which was developed by Apple and introduced in 2013.

Beacons With Plot Projects

With Plot Projects flagship product called Plot Plugin, you can set up your beacon campaigns via the Plot Plugin dashboard, the same place where you create your geofences. You can also used geotriggers with Beacons in the dashboard.

Beacons can also be used in conjunction with geofences, enabling you to set up a sophisticated marketing campaign if required.

A Variety Of Use Cases

Beacons have been successfully deployed in the retail, hospitality, travel, entertainment, education and advertising industries. There are also interesting case studies for Beacons being used for corporate or personal use.

Beacons in the retail industry have been used to understand shopping patterns and how long customers stay in a certain place. Civico, a Plot Projects customer used Beacons to measure how long people stayed in shopping malls, using the beacon to trigger smartphones as they entered the vicinity and when they exited to calculate the difference in time.

The Ultimate Guide to Geofencing by Plot Projects

Want to brush up on beacons?

That’s where we can help! The Plot Projects team have painstakingly put together The Ultimate Guide To Geofencing For Mobile Marketing, where we answer all the questions about beacons, geofencing and geotriggers that you were too afraid to ask.

Get The Ultimate Guide
Want To Know More?
Test flight Plot Projects

Give Plot Projects a test flight. Send yourself a location based  notification!

Geofencing tips for newbies

Confused about Geofencing? Here are 6 tips for geofencing newbies to help you get started!

Beacons

Can Geofencing and Beacons work together for your app? Find out!

Want To Get Started?