Power up profiles
For marketers, mistimed targeting means wasted opportunities.
Online insights alone won’t cut it for your customers. Using taps, clicks and digital conversions as a single source of truth means accumulating ID false positives – with big blind spots in the shape of physical stores, point-of-sale activities, and out-of-home promotions.
Augmenting your customer analytics by adding physical visits & dwell-time means you close the gap between online and offline for good.
Turn blindspots into a complete customer view by adding telling offline preferences
Augment your customer analytics
✔ Complete the profile puzzle
Translate dots on a map into deep physical profile data to dynamically enrich customer IDs with real-world journeys.
✔ Anticipate next-best-actions
Close the loop by understanding relationships between where people go and who they are, then determine their next steps.
✔ Integrate offline behavior, anywhere
Create rich, dynamic data visualizations which offer a single source of offline truth, to inform campaigns across your marketing landscape.