Power up profiles
Stop guessing and start knowing customer value, through offline behavioral data
Online insights alone won’t cut it for your customers. Using taps, clicks and digital conversions as a single source of truth means accumulating ID false positives – with big blind spots in the shape of physical stores, point-of-sale activities, and out-of-home promotions.
Augmenting your customer analytics by adding physical visits & dwell-time means you close the gap between online and offline for good.
Turn blindspots into a complete customer view by adding telling offline preferences
Augment your customer analytics
Complete the profile puzzle
Translate dots on a map into deep physical profile data to dynamically enrich customer IDs with real-world journeys.
Close the loop by understanding relationships between where people go and who they are, then determine their next steps.
Integrate offline behavior, anywhere
Create rich, dynamic data visualizations which offer a single source of offline truth, to inform campaigns across your marketing landscape.