Understand customers’ offline interactions, enrich audience targeting
You can tell a lot about someone based on where they go, and how often. After all, if someone spends an hour in-store browsing for shoes, the brand is far more front-of-mind for this visitor than for someone who paused there for two minutes, or simply passed by.
With today’s technology and 90% of people still purchasing at physical stores, the opportunities to gather and captivate audiences grow. Enrich means you can use mobile as an access point to new untapped demographics. Build up audiences that escape your immediate line of vision based on store visitation. Find unseen opportunities: frequent runners who are in the market for sportswear, or brand loyalists visiting your competitors.
What location audiences can do for you
FOR PUBLISHER APPS
Match your clients
to relevant audiences
Help your clients access and explore new audiences primed for their product through precise location insights.
FOR BRAND APPS
See engagement soar by sending your event visitors personalized aftermovies tailored to the acts they’ve visited.
How Enrich Works
» Store visit history
to understand customer preferences and build audiences
» Frequency and duration
of physical visits to focus on meaningful visits.
» Seamless integration
with your CRM or DMP for omnichannel targeting.
» In-platform push messaging
to target audiences as they walk by your store.
“This is amazing! We collected so much location insights about attendees, including which country they came from and how long they spent where. Now we can enrich our user profiles and use those insights to communicate in a highly personalized way during future events.”
Thomas H.G. Spronk
Amsterdam Dance Event, The Netherlands