Why do Android users open more notifications than iOS users?

Are you seeing different engagement rates on iOS and Android? Can’t figure out if it’s normal to have a higher push notification CTR (click through rate) on Android than on iOS? Don’t worry, you’re not alone in this. Read on to  find the answers to all of your...

Am I Spamming My App Users? Find out & Learn How to Avoid it

This is a question a lot of you must have asked yourselves at least once or twice. And if you haven’t – you probably should, because the last thing that you want to do is to send notifications to your app user that come across as spam. If you use geofencing to...

5 Ways to Use Location Data in Your Geofencing Campaigns

Location data is a very powerful tool to enhance your mobile app campaigns. It can easily generate very valuable insights about your app users and help you improve app user experience and engagement. So if you want to find our ways to use location data in your...

3 Geo-Location Targeting Tips to Increase App User Engagement

Targeting app users based on just their proximity to places isn’t going to be enough to significantly increase app user engagement. It’s always important to adopt your interactions with app users to their real-time context. This process of “contextualizing” your...