What is Location Based Marketing?

What is location based marketing, you wonder? It is important to understand its ins and outs in order to decide if that’s something for your business. We’ve put together a list of basics you should know about: What it is and why use it Examples and use cases How...

New Dashboard: Updated Look, Layout, Analytics and More

Your dashboard is your control tower, the interface that allows you to create, manage and optimize  your campaigns. It is crucial for us to provide you with a dashboard that gets the job done as painlessly and efficiently as possible. Over the last couple of months,...

👍 Emoji in Notifications Make Your Life Better 👍

Struggling to engage your app users? It’s difficult to stand out and get your message noticed in the crowd 😳  Well, struggle no more, be Emojional! With this new product feature from Plot Projects you can insert 😂  or 🦄  or 🍣  directly into your location based...

Why Is Geofencing Living in the Shadow of Beacons?

Beacons here, beacons there… The new bluetooth devices get extensive media coverage. But are they effectively used irl? Let me debunk that for you! Why are beacons getting all the media attention? Why are we barely reading anything about geofencing? These are...

7 Vital Features to Look for When Choosing a Geofencing Partner

Before getting started with your location based marketing campaign it is important to choose the right geofencing provider to work with. Your choice of solution can really make a difference to the success of your marketing campaign. Often it is possible to try before...