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Beacons Myths

6 Beacons Myths You Should Know about before Investing into Them

Beacons tend to be a pretty big investment – both financially and time-wise, especially with them being physical object that you need to install and maintain. To help you make the decision of whether or not they are the solution for you, we’ve put together a list of common beacons myths that you absolutely need to know about before you put your beacons up all over town 🙂

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Geofencing And Beacons

Can Geofencing and Beacons Work Together for Your App?

Spoiler alert –  they can. Geofencing and beacons are both technologies that can be used for location based targeting and can complement each other. However, it is important to understand the similarities of and the differences between these technologies to be able to make the best use of them. Read on to find out what they are and what’s the right way to enhance your mobile marketing with geofencing and beacons.

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