Beacons tend to be a pretty big investment – both financially and time-wise, especially with them being physical object that you need to install and maintain. To help you make the decision of whether or not they are the solution for you, we’ve put together a list of common beacons myths that you absolutely need to know about before you put your beacons up all over town 🙂
This is a question a lot of you must have asked yourselves at least once or twice. And if you haven’t – you probably should, because the last thing that you want to do is to send notifications to your app user that come across as spam.
Location data is a very powerful tool to enhance your mobile app campaigns. It can easily generate very valuable insights about your app users and help you improve app user experience and engagement. So if you want to find our ways to use location data in your campaigns, keep on reading.
Targeting app users based on just their proximity to places isn’t going to be enough to significantly increase app user engagement. It’s always important to adopt your interactions with app users to their real-time context.
There are a lot of speculations going around geofencing – it’s capabilities and limitations, for example whether it drains the phone battery and so forth. We’ve decided to shed some light on this matter and once and for all put a stop to all of the confusions. So read on to find out what are the 7 common geofencing myths.
Spoiler alert – they can. Geofencing and beacons are both technologies that can be used for location based targeting and can complement each other. However, it is important to understand the similarities of and the differences between these technologies to be able to make the best use of them. Read on to find out what they are and what’s the right way to enhance your mobile marketing with geofencing and beacons.
So you want to create a geofencing campaign, but you’re not sure where to start. Here are some tips on where to put your geofence and why…
At Plot Projects, we think it’s important to give our customers the flexibility to get the most out of our product. With new and more innovative platforms emerging for app developers to build apps on, we knew that it would only be a matter of time before we started supporting Xamarin and Ionic.
We sat down with quirky and energetic co-founder of Plot Projects, Paul Everts, for a short interview about the future of mobile marketing. He has some interesting things to say…