Organizing events is all about creating a memorable experience for attendees, whether it is a conference, a festival or even a baseball game. Book inspiring speakers, exciting acts, build an app… you’ve got this down. But in an increasingly digital world, what can you do to make it just that much more special? Geofencing and beacons give you tools to give app users a standout experience when attending your event. Here’s a few ways you can be contextual, innovative, and fun!

Coming out in (most probably) September 2017, iOS11 brings out some major changes to how mobile apps need to ask for access to user’s location data. If you are an…

What is geofencing? If you are a mobile marketer, it’s definitely a must-know. Are you new to geofencing, or have an incomplete understanding of how it is used? Don’t worry, we’ve got you. This article covers 10 basic things you need to know about geofencing. After reading this, you will be able to decide if it’s a good addition to your app strategy.

What is location based marketing, you wonder? It is important to understand its ins and outs in order to decide if that's something for your business. We’ve put together a list…

Most featured use cases out there present brick-and-mortar or mobile-first types of companies and their use of location marketing, but is location-based technology reserved to certain industries? Nope. Even your…

Struggling to engage your app users? It’s difficult to stand out and get your message noticed in the crowd 😳  Well, struggle no more, be Emojional!

Beacons here, beacons there… The new bluetooth devices get extensive media coverage. But are they effectively used irl? Let me debunk that for you!

Before getting started with your location based marketing campaign it is important to choose the right geofencing provider to work with. Your choice of solution can really make a difference to the success of your marketing campaign. Often it is possible to try before you buy, so here is a checklist for what to look for and why:

Are you seeing different engagement rates on iOS and Android? Can’t figure out if it’s normal to have a higher push notification CTR (click through rate) on Android than on iOS? Don’t worry, you’re not alone in this. Read on to  find the answers to all of your questions.