Mobile apps that are unsuccessful have one thing in common-- poor user experience. As mobile platforms continue to evolve and develop, it’s becoming increasingly important that the user experience remains…
OneSignal now supports creating segments and targeting messages based on locations users visit, via an integration with the location-based marketing platform Plot Projects. Targeting notifications by location unlocks several new use…
ADE (Amsterdam Dance Event) partners with Plot Projects to bring the ultimate digital experience to festival attendees through their mobile app. AMSTERDAM, NL, 2017 October 20 - ADE (Amsterdam Dance Event) is teaming…
If you are a flyer app, do you know if a user visited your merchant’s store after seeing a flyer in your app? If you are a city or navigation app, do you…
Plot Projects launches Attribute; a new product enabling marketers to connect any mobile marketing efforts to brick-and-mortar visits AMSTERDAM, NL, 2017 October 18 - Plot Projects, a location data and…
Festival season is slowly coming to an end - it’s time to recap and most importantly start thinking about what to set up for next year. If you’re wondering just…
Organizing events is all about creating a memorable experience for attendees, whether it is a conference, a festival or even a baseball game. Book inspiring speakers, exciting acts, build an app… you’ve got this down. But in an increasingly digital world, what can you do to make it just that much more special? Geofencing and beacons give you tools to give app users a standout experience when attending your event. Here’s a few ways you can be contextual, innovative, and fun!
Coming out in (most probably) September 2017, iOS11 brings out some major changes to how mobile apps need to ask for access to user’s location data. If you are an…
What is geofencing? If you are a mobile marketer, it’s definitely a must-know. Are you new to geofencing, or have an incomplete understanding of how it is used? Don’t worry, we’ve got you. This article covers 10 basic things you need to know about geofencing. After reading this, you will be able to decide if it’s a good addition to your app strategy.
What is location based marketing, you wonder? It is important to understand its ins and outs in order to decide if that's something for your business. We’ve put together a list…