4 Missing Links in Your Location-Based Marketing

As savvy marketers know, the most effective campaigns are genuinely helpful to the customer. That’s how businesses build meaningful user relationships and brand loyalty. And done well, location-based marketing is a perfect example: location-based push notifications...

CleverTap and Plot Projects Partnership

CleverTap and Plot Projects have been strategic partners for a while, and we’re now happy to announce this officially, and to share some insights around how our collaboration and technical integration can take your mobile marketing strategy to the next level. What...

How mobile marketers can build the GDPR into their day-to-day

Sure, the arrival of the updated General Data Protection Regulation (GDPR) is just around the corner, and it’s something to be taken pretty seriously by app-owners and marketers who have users within the EU. From 25th May 2018, the risk is real; with fines for...