ADE (Amsterdam Dance Event) partners with Plot Projects to bring the ultimate digital experience to festival attendees through their mobile app. AMSTERDAM, NL, 2017 October 20 - ADE (Amsterdam Dance Event) is teaming…
If you are a flyer app, do you know if a user visited your merchant’s store after seeing a flyer in your app? If you are a city or navigation app, do you…
Plot Projects launches Attribute; a new product enabling marketers to connect any mobile marketing efforts to brick-and-mortar visits AMSTERDAM, NL, 2017 October 18 - Plot Projects, a location data and…
Festival season is slowly coming to an end - it’s time to recap and most importantly start thinking about what to set up for next year. If you’re wondering just…
Organizing events is all about creating a memorable experience for attendees, whether it is a conference, a festival or even a baseball game. Book inspiring speakers, exciting acts, build an app… you’ve got this down. But in an increasingly digital world, what can you do to make it just that much more special? Geofencing and beacons give you tools to give app users a standout experience when attending your event. Here’s a few ways you can be contextual, innovative, and fun!
Coming out in (most probably) September 2017, iOS11 brings out some major changes to how mobile apps need to ask for access to user’s location data. If you are an…
What is geofencing? If you are a mobile marketer, it’s definitely a must-know. Are you new to geofencing, or have an incomplete understanding of how it is used? Don’t worry, we’ve got you. This article covers 10 basic things you need to know about geofencing. After reading this, you will be able to decide if it’s a good addition to your app strategy.
What is location based marketing, you wonder? It is important to understand its ins and outs in order to decide if that's something for your business. We’ve put together a list…
Your dashboard is your control tower, the interface that allows you to create, manage and optimize your campaigns. It is crucial for us to provide you with a dashboard that gets the job done as painlessly and efficiently as possible. Over the last couple of months, we’ve been working on a new dashboard that not only looks better but mostly that delivers the best user experience.
Most featured use cases out there present brick-and-mortar or mobile-first types of companies and their use of location marketing, but is location-based technology reserved to certain industries? Nope. Even your…