As savvy marketers know, the most effective campaigns are genuinely helpful to the customer. That’s how businesses build meaningful user relationships and brand loyalty. And done well, location-based marketing is a perfect example: location-based push notifications...
Another year, another Next Web Conference (TNW). Tech’s biggest festival again brought together the industry’s greatest doers and thinkers of today and tomorrow, with their phones poised to capture every moment of inspiration. And like last year, Plot Projects...
CleverTap and Plot Projects have been strategic partners for a while, and we’re now happy to announce this officially, and to share some insights around how our collaboration and technical integration can take your mobile marketing strategy to the next level. What...
Now that the GDPR is nearly upon us, many companies are double-checking their policies. We’ve noticed some confusion and received questions from our customers about location-based marketing services in relation to the GDPR. We have good news: location and GDPR...
Sure, the arrival of the updated General Data Protection Regulation (GDPR) is just around the corner, and it’s something to be taken pretty seriously by app-owners and marketers who have users within the EU. From 25th May 2018, the risk is real; with fines for...
… And why you should be there. We’re excited to announce Plot Projects’ partnership with The Next Web Conference (TNW), an unmissable two-day fixture on the global tech scene, held annually on 24th & 25th May in Amsterdam. Having partnered with TNW in 2017,...
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