8 types of audiences only offline data can uncover
You cannot read the minds of customers, but understanding their habits and behaviors is the next best thing. Tracing users’ digital steps is one thing, but to grasp the complete…
Unlocking secret audiences; the power of location data
The world is becoming increasingly data-driven. It isn’t just a buzzword as data is being obsessively collected, processed, stored, sold, bought, as the new currency of the digital space. Why?…
Reduce the consumer cognitive load; become a no-brainer
In a world of information overload and ever growing pool of available options, how can one make sure to obtain, and to maintain, a profitable piece of the market share?…
Mixpanel & Plot Projects partner to help supercharge user insights with context
Building onto Mixpanel’s deep behavioral analytics solution, Plot Projects now adds a layer of real-world context to help mobile apps and businesses better understand user interactions, and reach out at…
Seamless location marketing with a React Native App [PRODUCT UPDATE]
Due to the growing popularity, we're glad to announce that we've released support for React Native framework integration. Plot Projects's location marketing power can now be unleashed with React, if…
Plot Projects Named 5th Best Proximity Marketing Platform
Exciting news for the Plot family! Proximity.Directory released its 3rd quarter report and named Plot Projects the 5th best proximity marketing platform provider worldwide! Proximity.Directory Proximity.Directory (a branch of the…
OneSignal Partners with Plot Projects for Location-Based Notifications
OneSignal now supports creating segments and targeting messages based on locations users visit, via an integration with the location-based marketing platform Plot Projects. Targeting notifications by location unlocks several new use…
Opt-in Rates at Events: Just How Many People Allow Location Services and Turn Bluetooth On?
Festival season is slowly coming to an end - it’s time to recap and most importantly start thinking about what to set up for next year. If you’re wondering just…
10 Ways to Use Geofencing and Beacons for Events, Conferences and Festivals to Increase Attendee Engagement
Organizing events is all about creating a memorable experience for attendees, whether it is a conference, a festival or even a baseball game. Book inspiring speakers, exciting acts, build an app… you’ve got this down. But in an increasingly digital world, what can you do to make it just that much more special? Geofencing and beacons give you tools to give app users a standout experience when attending your event. Here’s a few ways you can be contextual, innovative, and fun!
New Dashboard: Updated Look, Layout, Analytics and More
Your dashboard is your control tower, the interface that allows you to create, manage and optimize your campaigns. It is crucial for us to provide you with a dashboard that gets the job done as painlessly and efficiently as possible. Over the last couple of months, we’ve been working on a new dashboard that not only looks better but mostly that delivers the best user experience.