5 Ways to Use Location Data in Your Geofencing Campaigns

Location data is a very powerful tool to enhance your mobile app campaigns. It can easily generate very valuable insights about your app users and help you improve app user experience and engagement. So if you want to find our ways to use location data in your...

3 Geo-Location Targeting Tips to Increase App User Engagement

Targeting app users based on just their proximity to places isn’t going to be enough to significantly increase app user engagement. It’s always important to adopt your interactions with app users to their real-time context. This process of “contextualizing” your...

7 Geofencing Myths We Should All Stop Believing

There are a lot of speculations going around geofencing – it’s capabilities and limitations, for example whether it drains the phone battery and so forth. We’ve decided to shed some light on this matter and once and for all put a stop to all of the confusions....

Can Geofencing and Beacons Work Together for Your App?

Spoiler alert –  they can. Geofencing and beacons are both technologies that can be used for location based targeting and can complement each other. However, it is important to understand the similarities of and the differences between these technologies to be...

3 Tips on Where to Put Your Geofence

So you want to create a geofencing campaign, but you’re not sure where to start. Here are some tips on where to put your geofence and why… 1. Around your own businesses location – to attract customers nearby The most straightforward and logical place to...