Maria Golovanova

Coming out in (most probably) September 2017, iOS11 brings out some major changes to how mobile apps need to ask for access to user’s location data. If you are an…

Whether you are a beginner in the world of mobile marketing and wondering “what is geofencing ?”, heard about it at some conference and want to read up on it, or already using it and just looking for some inspiration, this article will be helpful to you.

What is location based marketing, you wonder? It is important to understand its ins and outs in order to decide if that's something for your business. We’ve put together a list…

Before getting started with your location based marketing campaign it is important to choose the right geofencing provider to work with. Your choice of solution can really make a difference to the success of your marketing campaign. Often it is possible to try before you buy, so here is a checklist for what to look for and why:

Beacons tend to be a pretty big investment – both financially and time-wise, especially with them being physical object that you need to install and maintain. To help you make the decision of whether or not they are the solution for you, we’ve put together a list of common beacons myths that you absolutely need to know about before you put your beacons up all over town 🙂

This is a question a lot of you must have asked yourselves at least once or twice. And if you haven’t – you probably should, because the last thing that you want to do is to send notifications to your app user that come across as spam.

Now that you have set up locations to target your app users (if you haven’t – check out 3 Tips on Where to Put Your Geofence), you can proceed to setting up your location based push notifications.

Geotriggers are a very powerful tool to enhance your mobile app campaigns. They can easily generate very valuable location insights about your app users that would help you improve your app user experience and engagement. So if you want to find our ways to use geotriggers in your campaigns, keep on reading.

Targeting app users based on just their proximity to places isn’t going to be enough to significantly increase app user engagement. It’s always important to adopt your interactions with app users to their real-time context.

There are a lot of speculations going around geofencing – it’s capabilities and limitations, for example whether it drains the phone battery and so forth. We’ve decided to shed some light on this matter and once and for all put a stop to all of the confusions. So read on to find out what are the 7 common geofencing myths.