With over 90% of retail sales still happening offline, we can say with confidence that most  marketing efforts lead a shopper to a physical store. Today, these marketing efforts are…

If you are a flyer app, do you know if a user visited your merchant’s store after seeing a flyer in your app? If you are a city or navigation app, do you…

Coming out in (most probably) September 2017, iOS11 brings out some major changes to how mobile apps need to ask for access to user’s location data. If you are an…

What is geofencing? If you are a mobile marketer, it’s definitely a must-know. Are you new to geofencing, or have an incomplete understanding of how it is used? Don’t worry, we’ve got you. This article covers 10 basic things you need to know about geofencing. After reading this, you will be able to decide if it’s a good addition to your app strategy.

What is location based marketing, you wonder? It is important to understand its ins and outs in order to decide if that's something for your business. We’ve put together a list…

Before getting started with your location based marketing campaign it is important to choose the right geofencing provider to work with. Your choice of solution can really make a difference to the success of your marketing campaign. Often it is possible to try before you buy, so here is a checklist for what to look for and why:

Beacons tend to be a pretty big investment – both financially and time-wise, especially with them being physical object that you need to install and maintain. To help you make the decision of whether or not they are the solution for you, we’ve put together a list of common beacons myths that you absolutely need to know about before you put your beacons up all over town 🙂

This is a question a lot of you must have asked yourselves at least once or twice. And if you haven’t – you probably should, because the last thing that you want to do is to send notifications to your app user that come across as spam.