Winning back your inactive app users through geo-conquesting

Competition is getting fiercer for apps. At last measurement, Google Play Store was releasing +6000 apps per day. Where a creative idea and in-depth industry knowledge used to be enough to stand out and get users to stick around, now it’s a very different story. In...

Your new app revenue stream: cost-per-visit

This is the second in our four-part snackable article series on how to harness an online-offline retail revolution via your mobile app.  Part 1: Can you replicate China’s online-offline retail revolution? → China has two key ingredients for pioneering new and...

Adding app value through at-home and in-store mode

This is the fourth and final article in our four-part snackable series on how to harness an online-offline retail revolution via your mobile app.  Part 1: Can you replicate China’s online-offline retail revolution? → Part 2: The secret new app revenue stream →...

What can you learn from China’s online-offline retail revolution?

To glimpse ‘New Retail’ in all its glory, look no further than China’s east coast megalopolis, Shanghai. Just take a walk through the luxury department stores on Ninjing Xi Lu – the city’s busiest shopping street. Each step you take leaves a signature for brands...