Adapting to new location permissions for iOS 13 [DEV GUIDE]

Apple has released two major changes to the way location permissions work in iOS 13. Here, we offer guidance on how to avoid losing users over these new location permission optimizations.  The two changes, in short: The first change gives users the option to share...

Winning back your inactive app users through geo-conquesting

Competition is getting fiercer for apps. At last measurement, Google Play Store was releasing +6000 apps per day. Where a creative idea and in-depth industry knowledge used to be enough to stand out and get users to stick around, now it’s a very different story. In...

Your new app revenue stream: cost-per-visit

This is the second in our four-part snackable article series on how to harness an online-offline retail revolution via your mobile app.  Part 1: Can you replicate China’s online-offline retail revolution? → China has two key ingredients for pioneering new and...

Adding app value through at-home and in-store mode

This is the fourth and final article in our four-part snackable series on how to harness an online-offline retail revolution via your mobile app.  Part 1: Can you replicate China’s online-offline retail revolution? → Part 2: The secret new app revenue stream →...