8 types of audiences only offline data can uncover

You cannot read the minds of customers, but understanding their habits and behaviors is the next best thing. Tracing users’ digital steps is one thing, but to grasp the complete picture and anticipate what is likely to make them tick and stick, you need to take a look...

Unlocking secret audiences; the power of location data

The world is becoming increasingly data-driven. It isn’t just a buzzword as data is being obsessively collected, processed, stored, sold, bought, as the new currency of the digital space. Why? Data is a gateway to understanding customer behavior, and in this...

Reduce the consumer cognitive load; become a no-brainer

In a world of information overload and ever growing pool of available options, how can one make sure to obtain, and to maintain, a profitable piece of the market share? The competitive advantage isn’t even given to the one with the best product, or the most user...