iOS 12: Notifications Changes and How to Get Ready for Them

During its annual worldwide developer conference, WWDC, that took place in the beginning of June, Apple announced some major updates being rolled out with iOS 12. Along with some utility optimizations, pimped up emojis and AI (surprise, surprise), Apple is introducing...

4 Missing Links in Your Location-Based Marketing

As savvy marketers know, the most effective campaigns are genuinely helpful to the customer. That’s how businesses build meaningful user relationships and brand loyalty. And done well, location-based marketing is a perfect example: location-based push notifications...