Why Is Geofencing Living in the Shadow of Beacons?

Beacons here, beacons there… The new bluetooth devices get extensive media coverage. But are they effectively used irl? Let me debunk that for you! Why are beacons getting all the media attention? Why are we barely reading anything about geofencing? These are...

7 Vital Features to Look for When Choosing a Geofencing Partner

Before getting started with your location based marketing campaign it is important to choose the right geofencing provider to work with. Your choice of solution can really make a difference to the success of your marketing campaign. Often it is possible to try before...

Why do Android users open more notifications than iOS users?

Are you seeing different engagement rates on iOS and Android? Can’t figure out if it’s normal to have a higher push notification CTR (click through rate) on Android than on iOS? Don’t worry, you’re not alone in this. Read on to  find the answers to all of your...