Plot Projects already provides the possibility to analyze the location data of your users by using Geotrigger campaigns through the dashboard. Geotriggers are used for monitoring user behaviour in Geofence or Beacon regions e.g. time spent, number of visits, etc. With these campaigns we can effectively measure foot traffic at your locations.
In order to extend the possibilities provided by this type of campaigns and to further refine their usability, we have restructured the types of geotrigger campaigns we provide to Data campaigns which are distinguished in Listening campaigns and Attribution campaigns. Regular Notifications campaigns remain unchanged in terms of functionality.
Data campaigns is our new term to describe campaigns that are not used to show Notifications to the users’ devices as opposed to Notification campaigns. They only gather insights concerning the user’s location activity.
Data campaigns include two sub-types of campaigns. Those are Listening campaigns and Attribution campaigns.
Listening campaigns were called Geotrigger campaigns previously. Attribution campaigns are the new type of campaigns that will be described next in details.
Attribution campaigns can be used to measure the effectiveness of your online campaigns. This is done by linking actions done by the app’s user to the actual user’s location changes. For example, attributing a user’s visit to a store to his action of seeing or opening a coupon in app.
In order to create an Attribution campaign in the dashboard, an attribution action need to be determined. This action can be the user reading a flyer or seeing a coupon inside the app, etc. This information is sent through our plugin so that it can be reported back to you. Please note that it is important to be consistent in naming the action in the dashboard and in your app so we advise you to do this in cooperation with your development team to make sure the correct user action is tracked.
In the “Create Attribution campaign” page in the dashboard, under “Attribution Campaign Options”, you can set “Action name”, “Item Identifier” and “Minimum dwell time to count as an ‘Attribution’”. Action name and minimum dwell time are required fields while item identifier is optional. Item identifier refers to the exact item that is linked to the attribution, e.g. a flyer or coupon identifier.
An extra possibility offered by Attribution campaigns is that through these campaigns we can report based on the time the user spent in the geofence of interest. For instance, how long on average users stay in the store location.
We support attribution campaigns for geofences and beacons.
Both on iOS and on Android the Plot class has methods that allow sending attribution events. Below is an example snippet for each platform.
Example Android snippet:
Example iOS snippet:
[Plot sendAttributionEvent:”read_flyer” withItemId:”discounts_week_12”];
In the dashboard, in order to be able to report on the “discount_week_12” flyer, you will need to specify the same setting for action name and item identifier, as shown below.
After creating Attribution campaigns, it is possible to set up the report deliveries in cooperation with your customer success manager. Reports can be delivered through the Custom Reports tab in the dashboard, Google Storage, Amazon S3 or to a BigQuery dataset.
Clients with a gold plan or higher have access to the Attribution campaigns feature through the dashboard. Contact your Customer Success Manager or Contact us via the contact form for more details.